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Ophélie D.OD

Ophélie D.

Marketplace Consulting | Strategic & Operational

€400/day
Lille, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Ophélie

Did you know?
70% of online sales are made on marketplaces in 2022 worldwide, according to Mirakl.
This channel has become essential for businesses!

That's why I offer to support you in the strategy to adopt for a launch on marketplaces, in order to develop your visibility, your touchpoints, and your turnover in France or internationally.

Specifically, here's how I can help you:

➡️ Sharing expertise on the marketplace ecosystem (buybox, FBA/FBC logistics solutions, quality indicators (SLA)...
➡️ Defining the strategy for a launch on marketplaces (what needs to be done to launch? which marketplaces? what specificities?...
➡️ Opening marketplaces (mastery of the Amazon, Cdiscount, Mirakl interface)
➡️ Integration and optimization of the product catalog (via a feed aggregator, or not) - experience with Shopping Feed
➡️ Optimization and maintenance of feeds: adapting mapping and attributes based on source data for each platform
➡️ Content writing: Brand store, A+ content writing (Amazon) Boost'it listings (Cdiscount)...
➡️ Management of sponsored campaigns

In other words, it's a turnkey solution to support you on marketplaces without commitment, with a quick return on investment and at lower risk.

Let's not forget introductions! I'm Ophélie, I enjoy relationships, leading projects, and being challenged. I am autonomous and able to adapt to any situation.

With a background in digital marketing, I've been immersed in e-commerce since 2016.
Since 2021, I have specialized in marketplace management.
I've had the opportunity to practice on Amazon Seller, Cdiscount, ManoMano, and all platforms on Mirakl...
During my last experience, I more than doubled marketplace revenue (+130%) in 1 year.

So I look forward to meeting you and discussing your ambitions! :)
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km)

Experience

  • Zodio
    Marketplace Leader
    RETAIL (SMALL BUSINESS)
    November 2022 - February 2024 (1 year and 3 months)
    Villeneuve-d'Ascq, France
    - Development of the Marketplaces strategy
    - Opening of new marketplaces: Amazon and La Redoute
    - Integration and optimization of the catalog via the Shopping Feed aggregator
    - Collaboration with the Data / SEO team to optimize and enrich product data
    - Management of content production and Amazon Ad's strategy with the agency
    Marketplace Amazon Seller Mirakl Shopping Feed Project Management
  • Senya international
    Marketplace Account Manager
    RETAIL (SMALL BUSINESS)
    March 2021 - November 2022 (1 year and 8 months)
    Wasquehal, France
    - Strategic thinking and action plan development
    - Management of several Marketplaces (Amazon Seller, Cdiscount, Rakuten, Ubaldi...)
    - Mastery of Mirakl
    - Management of campaigns & marketing budget for Cdiscount
    - Product catalog publication and optimization
    - Pricing to optimize sales and profitability
    - Sales promotions
    - KPI analysis
    - Logistics: stock entries, sales forecasting
    - Product testing for development, video shooting
    Marketplace Logistics Management Mirakl Amazon Seller Shipping Bo FBC Amazon FBA Cdiscount SEO Writing Content Writing Campaign Management
  • Seton - BRADY
    Digital & Catalog Merchandiser
    RETAIL (SMALL BUSINESS)
    October 2016 - March 2021 (4 years and 5 months)
    Roncq, France
    - Tree structure, facets & search results
    - Web content writing - HTML mastery
    - [SEO] Keywords, on-page optimization, internal linking
    - [SEA] Creation of Adwords campaigns
    - [SMO] Social media strategy & management
    - Training of an apprentice student
    - Jira Scrum Master role: reporting, writing acceptance criteria (user story), ticket review, optimization of work processes
    e-merchandising SEO Web Writing SEO Writing Content Writing HTML Social Media Strategy Social Media Management Social Media Content Creation Scrum Master Agile Method Atlassian JIRA Google Analytics Google Search Console Step Magento

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Education

  • Master 2
    IAE Lille
    2018
    Marketing Direct et Digital (en alternance)
  • Bachelor's degree
    IUT d'Avignon
    2016
    Commerce et Distribution (en alternance)

Skill set (41)

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