Freelancer profile translated to English.

Description

You have a great project, strong values… but your website is neglected, your social media nonexistent, and you don't have the time or desire to deal with it?

I'll take care of it all for you.

Website, social media, newsletter, SEO — I create and manage all your digital content from A to Z. You don't have to do anything, just approve.

I work with VSEs in the well-being, sustainable tourism, and culture sectors. After 15 years managing the editorial and digital strategy for Viatao, the leading publisher specializing in sustainable tourism, I understand the codes of committed brands and know how to speak to their customers.

Comfortable with WordPress and Shopify, I work directly on your site without needing a developer.

Curious and practical, I integrate AI tools into my work methods to produce faster, without ever losing sight of meaning, the human element, and the editorial line.

📍 Based in Brittany, I work remotely throughout France.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Vannes (up to 50km)

Anne Gouyon- la tete libre
Digital Communication & Content Strategy
HEALTH AND WELLNESS
October 2025 - Today (10 months)
• · Marketing and Communication Strategy
• · Information Architecture and Content Structuring
• · WordPress Site Management
• · Creation and Management of Instagram, Facebook, and YouTube Accounts
• · Content Creation (newsletters, articles, reports, visuals, carousels)
Communication Strategy Digital Communication Social Media
Exaflor/ Primessence.fr
Digital Communication & E-commerce
HEALTH AND WELLNESS
November 2024 - Today (1 year and 9 months)
• · Communication Strategy
• · Performance Reporting and Analysis
• · WordPress Site Management
• · UX Optimization and Editorial Consistency
• · Creation of Articles, Newsletters, Visuals, and Videos
• · Creation and Management of LinkedIn and Instagram Accounts
E-commerce Digital Communication Communication Strategy
Viatao
Director
TRAVEL AND TOURISM
January 2010 - December 2025 (15 years and 11 months)
• · Publication of 25 eco-responsible travel guides
• · Accounting, legal, budget, and cash flow monitoring
• · Marketing Strategy
• · Recruitment, training, and coordination of teams (writers, proofreaders, developers...)
• · Creation of layouts and scripts (InDesign), iconography, and photo shoot direction
• · Creation of the e-commerce website on Shopify
• · UI and UX design of the Guides Tao application
• · Creation of a series of video portraits for the YouTube channel
• · Media appearances (France Inter, Europe 1, TV5 Monde...)
• · Creation and delivery of training on Sustainable Tourism (for Japan National Tourism Organization and Paris Tourist Office)
Project Management Publishing E-commerce Editorial Strategy