Freelancer profile translated to English.

Description

Digital acquisition & B2B marketing strategy specialist. I help companies define and manage their growth strategy: SEO/SEA, acquisition campaigns, content marketing, social media, and lead generation. With international experience (Paris and Montreal) and a data-driven approach, I assist teams in structuring their marketing actions, optimizing performance, and accelerating their development.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Aircraft Maintenance Systems (AMS)
Marketing and Sales Manager - North America
AVIATION AND AEROSPACE
June 2023 - December 2025 (2 years and 6 months)
Montreal, QC, Canada
Managed a cross-functional marketing and sales strategy for North and Latin America (Canada, USA, Mexico).
Deployed multichannel campaigns (SEO/SEA, social media, display, banners, B2B events) → +20% qualified leads, +16% web traffic.
Optimized 10+ simultaneous campaigns: coordinated agencies, vendors, and A/B testing.
Organized project planning and content coordination, aligned with markets.
Analyzed performance and optimized budget (CTR +25%, CPA -15%, ROAS +20%).
Created digital content focused on lead generation (newsletters, LinkedIn posts, videos, YouTube) and restructured the website on WordPress.
Managed HubSpot CRM: segmentation, campaigns, nurturing, and performance tracking.

Developed international client accounts and partnerships: opened 16 accounts, +15% revenue.
Hubspot CRM SEA Wordpress Social Media
Salesforce
Partner Marketing Mid-Market & Region
SOFTWARE PUBLISHING
February 2022 - February 2023 (1 year)
Paris, France
My responsibilities included supporting Salesforce's marketing strategy with integrator and ISV partners, and accelerating business development for the mid-market and regional sectors:

- Creation, launch, and monitoring of marketing campaigns (30 marketing campaigns with a budget of $1.5M)
- Organization of physical and virtual B2B events (10 to 6000 participants): (Webinars, Trade Shows, Round Tables, Workshops, Breakfasts, Dinners, etc.): Campaign launch, creation of registration pages, creation of invitation emails, management of web tool back-office, internal and external communication, internal alignment with partners, operational and logistical coordination between internal and external teams (venue sourcing, liaising with vendors and suppliers, visual creation, goodie selection, setup and furnishing, technical equipment orders, legal notices...)
- Coordination and collaboration with internal stakeholders (industry marketing, buyers, digital, content and communication, alliance and sales teams), and external stakeholders (partners, suppliers...)
- Follow-up to evaluate the results and performance of each marketing activation implemented
- Budget tracking

Tool usage: Salesforce, Splash, ON24, Email Generator. Multi-team coordination (marketing, sales, vendors, partners). KPI tracking, budget management, internal/external communication.
Salesforce Marketing and Communication Planning Event Management Branding Campaign Management
Air France
Social Media Marketing Coordinator
AVIATION AND AEROSPACE
January 2020 - January 2022 (2 years)
France
- Participated in implementing the editorial strategy on social media.
- Assisted and coordinated publication requests from markets.
- Contributed to the creation of global editorial calendars.
- Published editorial content on various social media platforms.
- Project Manager: Redesign and reorganization of the Pinterest account.
- Contributed to content sourcing for the Instagram account.
- Conducted weekly benchmarking.
- Managed customer interactions on social media ('public messages').
Benchmarking and Competitive Analysis Social Media Content Strategy & Editorial Line Digital Project Manager