Freelancer profile translated to English.
Back to original languageAbout Ophélie
With **+8 years of experience in strategy & marketing**, I am accustomed to working within large group organizations as well as in start-up environments.
Comfortable withcreative, analytical, and strategictopics, I demonstrategreat flexibility and responsivenessto adapt to your needs.
👉Strategy(opportunity analysis, positioning, marketing, branding, conversion funnel analysis, definition of key KPIs, ...)
👉Definition of 360° campaigns(definition of online and offline campaigns, agency briefs, monitoring of executions and variations of social formats, website and packaging, etc....)
👉Project management(coordination between different stakeholders, roadmap and schedule monitoring, Agile methodology, reporting, ...)
👉Operational monitoring(campaign reporting, performance analysis, optimizations)
I am available for all types of requests, so please do not hesitate to share your needs with me to get a quote quickly.
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With **+8 years' experience in strategy & marketing**, I'm used to work in both large group organizations and start-up environments.
At ease withcreative, analytical and strategic challenges**, I'm **flexible and responsiveenough to adapt to your needs.
👉Strategy(branding, opportunity analysis, conversion funnel analysis, definition of key KPIs, etc.)
👉360° campaign definition(definition of online and offline campaigns, agency briefs, monitoring of executions and variations of social formats, website and packaging, etc....)
👉Project management(coordination between various stakeholders, roadmap and schedule monitoring, Agile methodology, reporting, etc.)
👉Operational follow-up(campaign reporting, performance analysis, optimizations)
I'm open to all kinds of requests, so don't hesitate to share your needs with me to get a quote quickly.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal Dermatological BeautyGlobal Marketing Animations - Vichy Laboratoires InternationalLUXURY GOODSSeptember 2023 - Today (2 years and 10 months)Levallois-Perret, FranceResponsible for international marketing & sales animations (Christmas, Spring, Summer, Black Friday, Chinese New Year, D11, 6.18...) both online and offline.- Definition of strategy (concept, artistic direction, Gift With Purchase, product assortments, distribution channels...)- Briefing and coordination of agencies- Adaptation of assets for all touchpoints (retail, e-commerce, social media, etc.)- Creation and sharing of the 360° activation book- Analysis and monitoring of campaign performance
- Koon RideIndustrial Startup / Co-Founder - Business, Marketing & Product Development StrategyE-COMMERCEJuly 2022 - Today (4 years and 1 month)Paris, FranceLaunch of a high-end, design-focused, and eco-responsible accessories brand for micro-mobility users.- Definition of business strategy (business model, ambitions, and growth strategy)- Definition, implementation, and performance monitoring of the digital marketing/communication strategy (e-commerce, Google and Meta ads, PR)- Customer-centric product creation and development (UX Research, coordination with R&D and suppliers, prototype validation, pre-industrialization)
- Editions BaudelaireAuthorPRESS AND MEDIAAugust 2020 - Today (6 years)Paris, FranceAuthor of "Memorandum, n.m. notes taken to remember", Baudelaire Editions (2020), a short dystopian novel that invites readers to project themselves into 2045, where the rise of new technologies clashes with the preservation of history and heritage. A story that raises the question of history's place in a world driven by technological innovation and sparks numerous reflections on our future.
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Education
- Master 2 (M2), Business and Corporate Marketing & CommunicationUniversité Panthéon Assas (Paris II)2017Master 2 (M2), Marketing et Communication des entreprises
- EDHEC Business School, Major in Marketing & CommunicationEDHEC Business School2016Bachelor of Business Administration (BBA), Marketing, Communication et Médias