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Malt Tech Trends 2026
Ondrej FilgasOF

Ondrej Filgas

Social, Content & Influencer Strategist

€290/day
Almada, PT
8-15 years
Social Media Strategy
Content Strategy
Influencer Marketing
Social media
Content marketing

Average response time: 1 hour

About Ondrej

Senior social, content and influencer strategy for multi-market brands

I help brands and agencies plan and run social media, content and influencer marketing that performs across markets. 10+ years in digital, most recently Digital Strategy Lead at Mustard (Prague), where I led global social, content and creator strategy for Škoda's We Love Cycling platform across 20+ European markets.
What I do:

Social media strategy and management (organic, plus paid social coordination)
Content strategy, content marketing and editorial planning
Influencer and creator marketing: sourcing, partnerships, campaign management
Community management and audience growth
Multi-market content localization
Analytics and reporting (GA4, Looker Studio, Semrush, Meta Business Suite)

Typical projects:

Fractional or part-time social/content lead (retainer, 2-6 months)
Social media and content strategy audits and playbooks
Influencer program setup and campaign management
Ongoing social media management for brands and agencies (white-label friendly)

I work hands-on as well as at strategy level, comfortable owning a channel end to end or plugging into an existing team. Remote, based in Lisbon, Portugal. English fluent, Czech native.

  • Czech

    Native or bilingual

  • English

    Fluent

Can work on-site
Almada (up to 50km)

Experience

  • Mustard
    Digital Strategy Lead
    January 2020 - January 2026 (6 years)
    Prague, Czechia
    • Owned the digital strategy for Škoda's global We Love Cycling platform across 20+ markets, reaching 32% of all Škoda Auto website traffic.
    • Ran the influencer, creator and athlete partnership program end to end, from sourcing, vetting and negotiation to contracting, briefing and performance, with long-term ambassadors including Kasia Niewiadoma (13.2% engagement on a Tour de France Femmes takeover) and Matt Stephens.
    • Led the strategy for Tour de France campaigns that reached 107M impressions and 440K+ contest entries (+68% year over year) in 2025, including an AI cyclist-persona generator and a Roblox / Škodaverse activation.
    • Owned the content strategy across ~520 articles a year, produced by the editorial team across markets.
    • Planned and optimized paid social with the media agency, delivering below-benchmark CPC and CPM (La Vuelta 2022: CPC €0.15, 21% under benchmark).
    • Directed a cross-functional team of four (editorial, copywriting, design and account) and briefed media agencies (PHD, OMD); shaped the annual platform budget of up to €360K.
    • Owned the newsletter and lifecycle strategy for a list of ~180K subscribers at a ~39% open rate.
    • Contributed the strategy to the winning Škoda We Love Cycling agency pitch, and to new-business pitches for Pilsner Urquell and Siemens.
    • Reported monthly to Škoda brand managers and quarterly to senior marketing directors.
    Digital Strategy Content Strategy Marketing Strategy Editorial Project Management Reporting
  • Mustard
    Social Media Manager
    January 2015 - January 2020 (5 years)
    Prague, Czechia
    • Launched and ran the global always-on social strategy across Facebook, Instagram, YouTube, Strava and X; the channel ecosystem reached ~218K (Facebook), ~96K (Instagram), ~68K (YouTube) and ~24K (Strava).
    • Drove per-follower engagement ahead of major automotive brands: We Love Cycling's Instagram reached ~1,800 interactions per 1,000 followers, versus ~257 (Toyota) and ~1,300 (Volkswagen).
    • Drove distribution and organic seeding for Mustard's flagship video productions, including "Why We Ride" (2.3M views) and the award-winning "European Bike Stealing Championships" (1.6M views).
    • Ran Strava sponsored challenges (one driving 199K activations) and handled talent, social and reporting for the #Ride2Unite interview series.
    Social Media Marketing Social Media Advertising Content Management Copywriting Social media
  • Starshop.cz
    Ecommerce Specialist
    January 2012 - January 2015 (3 years)
    Prague, Czechia
    • Managed ecommerce operations and the digital shopping experience for an international music-retail audience.
    E-commerce Digital Marketing Web Content Writing Copywriting Wordpress

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Education

  • B.A., Theory of
    Masaryk University
    2012
    B.A., Theory of
  • Erasmus exchange in Musicology and Interactive Media
    Ionian University
    2011
    Erasmus exchange in Musicology and Interactive Media

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