About Ombeline
French
Native or bilingual
English
Conversational
Experience
- SOCCER BIFreelance Community ManagerSPORTSJanuary 2023 - April 2023 (4 months)- Development of the strategy and editorial plan- Social media management: Facebook, Instagram, and LinkedIn- Creation and scheduling of posts- Moderation- Definition and monitoring of KPIs / reporting
- COMPO FranceSocial Media ManagerENVIRONMENTALNovember 2019 - Today (6 years and 9 months)Paris, FranceSocial Media Management:- Development and implementation of the strategy for various brands on social networks: Facebook, Instagram, Pinterest, and YouTube.- Management and engagement of social networks:o Development and management of a monthly editorial calendar for each networko Content creation (posts, stories, reels)o Automated content schedulingo Sponsorship budget monitoring- Performance analysis: definition and monitoring of KPIs / monthly reportingWebsites:- Development and implementation of the online strategy for various brands on websites: Algoflash, Undergreen, Clairland, Barrière à Insectes…- Website redesign in collaboration with our agencies.- Optimization of website and digital support visibility (SEO, SEA…):o Product sheet updateso Article writing for the Blog sectiono Newsletter implementationo SEA campaign management in collaboration with agencies.- Definition, monitoring, and analysis of KPIs via Google Analytics and other digital platforms.Influencers:- Implementation of partnerships with influencers in collaboration with the press relations agency: contact, meetings, campaign creation...- Definition, monitoring, and analysis of KPIs for various campaigns.Monitoring:- Digital monitoring: web, social media, trends…
- LafargeHolcimDigital Marketing Project Manager (Apprenticeship)August 2018 - September 2019 (1 year and 1 month)Île-de-France, France- Assistance in brand website development (Wireframe validation, graphic design, and content)- E-commerce website creation on WordPress- Project management for a client web platform (380 members)- Traffic monitoring and analysis via Google Analytics and Google Tag Manager (1 report per month)- Implementation of web innovations (Community Platform)- Project management for Quantitative Marketing Study (Creation on Salesforce Survey and sending via Pardot)
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Education
- MBA Global and Digital Marketing, MarketingESG2019MBA Marketing Global et Digital, Marketing
- Fundamentals of Digital MarketingUniversité Jean Moulin Lyon 32017Fondamentaux du Marketing Digital