Ombeline Collineau De Meezemaker

- Definition and deployment of external communication strategy

- Management of the launch of the expertise center located at 14, rue Scribe

- Coordination of visibility actions, follow-up of the Nantes Métropole project (signage, window graphics, wayfinding)

- Event Management

- Development and management of press relations

- Implementation of operational communication and auction promotion activities: social media management, email campaigns, creation and distribution of communication materials, catalogs, photo shoots.

Missions:

- Implementation and management of internal and external communication strategy.

- Acquisition, Press Relations, Digital, Media Buying, Lobbying, Social Media, Events, Partnerships, Brand Identity, Website, Print Materials, Operational Marketing

- Team management and member of the executive committee

- Budget management and KPI analysis

Launch of 3 new services: biclooPlus, the bike-sharing service, monbicloo the 7 bikes for medium and long-term rental, and biclooPark, individual and collective parking for bikes. Launch of a point of sale: maison bicloo (coordination with the design agency, site supervision, official and public inauguration) and bicloo

mobile (coordination of graphic design and coordination of the tour across 24 municipalities). Annual communication plan, events, institutional communication, and elected officials. Launch of the new website and the "bicloo officiel" application. Construction site, transition, and service launch communication tools.