Freelancer profile translated to English.
Back to original languageAbout Omar
Independent consultant specializing in Amazon (Vendor & Seller Central), I help brands structure, optimize, and accelerate their commercial performance on the marketplace. With several years of experience at Amazon Europe, I managed a portfolio of over €100 million annually in the Consumer Goods category, while developing high-impact cross-EU strategies for growth and profitability.
I help you develop your brand on Amazon through a data-driven, results-oriented, and sustainable approach:
• Amazon Audit & Strategy: positioning, catalog, pricing, buy box, margins.
• Amazon Retail & SEO Optimization: A+ content, product listings, keywords, organic visibility.
• Advertising & Performance (Amazon Ads): sponsored campaigns (SP, SB, SD), optimized ROI and ACOS.
• Promotion & Key Operations Management: Prime Day, Black Friday, Deals, Coupons.
• Amazon Relationship Management: Vendor/Seller negotiations, P&L management, business planning.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AmazonEU Retail Account ManagerSeptember 2022 - Today (3 years and 9 months)Paris, France• Managed €100M+ vendors partnerships across Health & Personal Care category, developing brand strategies in +5 market segments across EU to drive sustainable commercial growth and customer engagement, collaborating with cross-functional teams (finance, operations, marketing, legal, and sustainability).• Led vendors promotional strategies (Prime Day/Black Friday, Coupons, Everyday Low Price, Advertising Synergies), achieving +60% YoY growth in deal revenue (€14.2MM) over FY24 and negotiated high-value agreements to maintain margins by unlocking additional investments (+€5.5MM profitability recovery), while maintaining vendors satisfaction (scored 5/5).• Served as the EU lead for #3 Household Vendor (#1 Global Oral Care Brand), owning the Retail x Advertising partnership, managing a team of +15 contributors and sharing best-in-class strategies/practices with US, LATAM, and APAC teams, leading to +112% YoY increase in Ads Spend (+€3MM) and +45% revenue growth.• Drove category-wide marketing campaigns for large scale product launches, leveraging SEO, Paid Ads, and Digital Content to maximize Brand reach (+72% New-to-Category customers) YoY and conversion rates (+42% YoY).
- MicrosoftDigital Marketing ManagerSeptember 2021 - August 2022 (11 months)Paris, France• Led cross-functional coordination between Product Marketing (Azure, Microsoft 365, Dynamics), Digital Strategy, and Sales teams to align content strategy with business priorities and long-term online brand positioning.• Owned the development and full-year execution of a strategic SEO roadmap across key thematic areas (Cloud, AI, Cybersecurity, Modern Workplace), driving qualified traffic (+12% lead generation) and supporting the pipeline for digital sales teams.• Coordinated external content agencies (SEO writers, web analysts, UX teams) to implement semantic and technical SEO recommendations, leading to improved SERP rankings (Google #1 on Cloud Management), optimized landing pages, enhancing user journey across Microsoft.fr.• Delivered cross-channel content optimization strategies including website audits, netlinking campaigns, CTA redesign, and metadata refreshes, driving +35% organic traffic growth and boosting key product discovery (Azure).
- TooddocStrategic Marketing intern - Health Tech startup (SaaS)September 2020 - January 2021 (4 months)Brussels, Belgium• Developed and executed multi-channel communication flows (email, social, content) and aligned marketing actions with business development goals, supporting user growth in a competitive health-tech environment, while managing a community of +200 medical professionals (dentists mainly).• Contributed to the startup's go-to-market and digital acquisition strategy by launching and managing targeted PPC and social media campaigns, optimizing spend and conversion through audience segmentation and performance tracking.• Analyzed customer behavior and in-app funnel data to identify UX improvement opportunities, partnering with design and product teams to streamline onboarding and boost engagement.
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Education
- Master in Management - PGESKEMA Business School2022Strategic Marketing & Business Development
- License in Economics and Management – International Track (University of Bologna)Université Côte d'Azur (UCA)2019License in Economics and Management – International Track