Freelancer profile translated to English.

Description

Digital Marketing and Automation Specialist with a focus on results.

I have extensive experience developing successful campaigns on Meta Ads and Google Ads, optimizing conversion funnels, and automating workflows with tools like WhatsApp Cloud API, n8n, and Chatwoot. I have worked on e-commerce and lead generation projects, achieving increased sales and improved customer service through intelligent processes. My differentiator is uniting strategy with technology to effectively scale businesses. Shall we start?

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

WODIN GROUP EIRL – Importación de indumentaria & accesorios tácticos
CEO Founder
E-COMMERCE
November 2023 - June 2025 (1 year and 7 months)
Lima, Peru
Planning and execution of campaigns on Meta Ads and Google Ads.
Investment exceeding USD 13,000 in real campaigns per year.
Creation of conversion funnels integrated with WhatsApp and Chatwoot. Lead generation, remarketing, A/B testing, segmentation by custom audiences.
Brand management and B2B and B2C commercial expansion (national and international). Advanced knowledge in Meta Business Suite and E-commerce strategy. Leadership in the company's growth opportunities, mainly in Supply Chain and Development areas.
Commercial agreements with new suppliers from China and India in the textile sector.
Leadership in the strategy to achieve the vision of offering customers (B2B & BTC) innovative products with high quality standards, in order to create a different experience.
Sales strategy leadership, using digital platforms and social networks.
With the aim of having a wider reach in sales opportunities at low costs.
Responsible for aligning business decisions with the strategic plans established regarding the development of own brand (Gorilla 6.77) in both the local and international markets.

Achievements:
• Reduction of purchase costs by 38% through direct imports.
• Acquisition of wholesale and retail clients in 13 departments of the country (B2B & BTC).
• Business scaling via WhatsApp automation and digital distribution.
• Consolidation of own digital infrastructure to operate independently of third parties using open-source applications on VPS.
• Integration of CRM (Go High Level) and automation of the customer service process through AI agents in n8n.
• Reduction in human resource costs by 76% in the customer service area.
• Improvement in customer response time.
• Increase in monthly sales ticket by 43%
Google Ads E-commerce Facebook Ads Manager n8n Automation VPS
Laboratorios SMASAC
Sr. COMEX Analyst
RAW MATERIALS INDUSTRY
August 2023 - November 2023 (3 months)
Lima, Peru
• Management of the integral import process (E2E) from placing the purchase order at origin to its delivery in the system for raw materials, packaging, and finished products.
• Purchase analysis evaluating import factors.
• Responsible for coordinating with international suppliers, freight forwarders, and customs brokers to meet operations within the required timeframe while optimizing costs.
• Analysis and negotiation of rates with Customs Agents and Logistics Operators: considering maritime and air modalities.
• Verification of import documentation considering the negotiated terms with suppliers and logistics operators.
• Preparation of import costing for the corresponding entry of products into the system.
• Tracking and management of cargo delivery schedules to warehousing centers.
Laboratorios SMASAC
ME Purchasing Analyst
May 2023 - July 2023 (2 months)
Monitoring and management of inventories by assigned lines. Preparation of import visibility reports: OTIF, DC, LT, and savings. Evaluation of international logistics providers' service. Constant search for improvement in foreign trade processes.
Achievement:
• Managed an increase in the credit line with the freight forwarder and customs agent.
• Import costs were reduced by 12.7% by applying SADA – DD.
• Costs were reduced by 16.3% in freight, origin, and destination expenses for LCL / FCL shipments – by quoting with 12 freight forwarders per import.