Freelancer profile translated to English.
Back to original languageAbout Omar
I help companies bring order to complex issues: unclear funnels, poorly structured CRM, unexploited data, hard-to-manage acquisition, absent or ineffective automations, AI that's still too much of a gimmick.
I diagnose your growth blockers, structure the strategy, and build the system to execute it, from funnel to CRM, from data to AI 🚀
Specifically, I intervene when there's a need to better acquire, activate, convert, score, orchestrate, measure, and automate.
đź§Strategy & Growth
Full funnel audit (acquisition → activation → conversion → retention). CRO friction analysis, persona segmentation, impact-driven lever prioritization, GTM structuring, and KPI definition. I frame the strategy, define the roadmap, and identify what AI and automation can accelerate, before touching the tools.
⚡Automation & AI
Integration of business-oriented AI agents with RAG, n8n/Make workflows, CRM synchronization, automated enrichment, etc. I systematize everything repetitive, manual, or lacking added value.
🔧CRM & RevOps
CRM architecture from scratch or restructuring: pipelines, lifecycle, scoring, workflows, dynamic segmentation, sequences, custom modules, omnichannel orchestration. HubSpot, Klaviyo, Brevo, Pipedrive, Zendesk, Intercom, Odoo, etc.
đź“ŠData & Monitoring
Structuring your business-oriented data, creating actionable dashboards to monitor your real KPIs (no more vanity metrics), server-side tracking, attribution, behavioral analysis. I translate data into decisions, not slides.
🎯 Why Me
Most profiles are either strategists or executors. I do both: I diagnose, define the roadmap, build the system, and connect it to data. Growth Ă— CRO Ă— Automation Ă— AI Ă— CRM Ă— Data,a single point of contact.
đź’¬Shall we talk?
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Strasbourg (up to 50km), Bordeaux (up to 50km)
Experience
- StocklearHead of Growth & ProductE-COMMERCEDecember 2021 - February 2026 (4 years and 2 months)Lille, FranceAs a member of the executive committee, I supported the startup Stocklear from its early stage to its structuring as a scale-up. **European B2B specialist in Recommerce**, Stocklear enables major European retailers to sell off their surplus, returns, and unsold items to over 16,000 professional buyers through auctions.I managedbuyer growth (FR, DE, NL), product initiatives, and data structuring, with **an approach focused on conversion, business performance, and operational efficiency**, in coordination with the Growth, Sales, Ops, and Tech teams.My main responsibilities:*Strategic and execution leadership of growthacross the entire funnel: acquisition, activation, onboarding, engagement, auction, purchase, and repurchase, with analysis of friction points throughout the customer journey.
- **Structuring customer knowledge**: persona segmentation, lifecycle formalization, analysis of behaviors, preferences, intent signals, and friction points at various stages of the buyer journey.
- **Deployment and industrialization of the HubSpot CRM**: CRM architecture, properties, scoring, dynamic segmentation, custom modules, advanced workflows, lifecycle automation, attribution, reporting, and omnichannel orchestration (email, SMS, WhatsApp, in-site).
- **Management of Product topics**: discovery, framing, prioritization, user stories, interface optimization, and continuous conversion improvement (CRO).
- **Structuring the end-to-end data chain**: extraction, transformation, modeling, visualization, pipelines, and monitoring repositories.
- Stephane Plaza ImmobilierChatbot & Acquisition (Agency)REAL ESTATEFebruary 2021 - February 2021Strasbourg, FranceStéphane Plaza Immobilier Strasbourg agency sought to automatically qualify incoming requests and activate an untapped acquisition channel.
- Design and deployment of achatbotwith conversational qualification logic: intent scoring, real estate project detection, intelligent routing to CRM based on lead maturity.
- **CRM integration**: automatic contact record enrichment, workflow triggering, etc. The chatbot doesn't just answer; it directly feeds the sales pipeline.
- Deployment of **Pinterest acquisition**: structuring the organic + paid funnel, visual intent targeting, format optimization, and conversion mechanics.
Results: x3 qualified lead volume - x5 engagement rate - EdukatyTracking & Paid AdsEDUCATION AND E-LEARNINGMay 2021 - June 2021 (1 month)Nancy, FranceTutoring organization supporting preparatory class students. The challenge: a complex historical Google Ads account with high acquisition costs, and unreliable digital performance measurement.
- **Google Ads Audit**: account structure, keyword Ă— intent Ă— landing page mapping, quality scores, bidding logic, comprehensive diagnosis with prioritization of high-impact quick wins.
- **Identification of budget leaks**: unprofitable segments, irrelevant queries, poorly calibrated audiences, match types unsuitable for the funnel.
- **Design and deployment of the server-side tagging plan**: dataLayer structuring, business events (registration, activation, subscription, recurring engagement).
- **Implementation of server-side collection**: bypassing browser and consent limitations, session reconciliation, user ID persistence.
- Measurement of micro-conversions, friction point detection, data structuring to feed retargeting audiences and CRO optimizations.
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Education
- Growth MarketingL'antichambre de Germinal
- MBA, Marketing, Communication & DigitalMBWAY Strasbourg
Certifications
- Marketing & Data AutomationEmil2023
- Inbound MarketingHubspot2020