Freelancer profile translated to English.

Description

Senior Product Designer specializing in mobile and SaaS, I help teams deliver clearer, more effective, and higher-performing products. My experience allows me to move seamlessly from discovery to delivery, keeping the focus on user and business impact. I particularly appreciate environments where we build, measure, and continuously improve to achieve objectives.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Sencrop
Senior Product Designer
AGRICULTURE
January 2023 - Today (3 years and 5 months)
Lille, France
Responsible for product design of the weather team
Design of new high-value weather features for farmers, improving the accuracy and accessibility of climate data
Work on acquisition and retention OKRs for the app

📈 Optimization of the trial/discovery journey → +12% of generated leads
📈 Creation of a proprietary weather model → +15% forecast reliability
📈 Redesign of B2C homepage → –25% time to access key weather information
📈 Reduction of technical debt → –30% weather support tickets
Product design Mobile Design User Experience Design User Interface Design Design System
Keakr
Lead Product Designer
SOCIAL NETWORKS
April 2019 - December 2021 (2 years and 8 months)
Région de Paris, France
Responsible for product improvement of iOS & Android apps, the website, and the marketplace
Collaboration with Product Manager & tech to deliver new features, from ideation to production
Creation & evolution of the Design System
Workshops, testing, user interviews, benchmarking, DesignOps

📈 Creation of a producer/beatmaker marketplace → +15% beat purchase conversions
📈 Redesign of mobile onboarding → +18% monthly active users (MAU)
📈 Redesign of content creation flow → +32% increase in content creation
Product design User Experience Design User Interface Design Design System User Testing
Freelance
Senior Product Designer
TECH
October 2014 - Today (11 years and 8 months)
Senior Product Designer specializing in mobile and SaaS, I help teams deliver clearer, more effective, and higher-performing products. My experience allows me to move seamlessly from discovery to delivery, keeping the focus on user and business impact. I particularly appreciate environments where we build, measure, and continuously improve to achieve objectives.
Product design Software as a Service (SaaS) UX/UI Mobile Design Design System