Oluwatobi Abimbola

I am in charge of designing and implementing the overall communications strategy in accordance with Mercedes-Benz's global strategy. Established a comprehensive marketing strategy for Weststar and the Mercedes-Benz network in Nigeria, with a significant emphasis on key target audiences. Ensuring the Mercedes-Benz brand guidelines are adhered to religiously in all creative projects, both internally and externally, these guidelines include brand font, colours, logo placement, and so on. Recruiting, overseeing, and inspiring a top-notch marketing team. Created a team-oriented working environment with other departments to ensure the successful implementation of marketing strategies. Managed external vendors and partners to ensure high-quality execution of marketing campaigns. Informing management and investors about new promotional opportunities and the progress of current PR campaigns. Speaking publicly at interviews, press conferences, and presentations. Communicating with investors, managerial, and journalistic staff concerning budgets, schedules, and targets. Maintaining control over the narrative and maintaining consistency in the brand tone in both internal and external communications. Developing internal communication protocols and initiatives that helped boost employee morale. Supervising the creation of marketing and communications materials that reflect the global standards of the Mercedes-Benz brand, including white papers, website copy, and more.

I assisted in designing and implementing the overall communications strategy in accordance with Mercedes-Benz's global strategy. I devised effective communication strategies that involve multiple platforms and stakeholders and appropriate corporate governance guidelines. Created and ensured that the correct corporate language was used for all internal and external communications. Ensured consistency and clarity across multiple platforms by collecting and aligning diverse messages. Analyzed diverse business information and created tailored communication for crucial stakeholder groups. Made sure communication and content are of premium quality and assessed their relevance and suitability for every audience. Created and carried out comprehensive digital marketing strategies that aligned with the overall brand and business objectives. Identifying the primary target groups and tailoring digital campaigns to meet their requirements and behaviours. Established KPIs and metrics that determined the success of marketing, communications, and social media initiatives. Designed and executed full-scale digital marketing campaigns that incorporate social media, email marketing, content marketing, and online advertising. Supervised content schedules for social media platforms while maintaining a consistent and authentic voice. Partnered with the content and creative teams to create superior, captivating content for digital channels. Supervised the creation of digital assets, which include videos, graphics, blog posts, and email newsletters. Kept track of the digital marketing budget and made certain that all initiatives were cost-effective and delivered measurable results. Deployed resources efficiently across channels and campaigns to maximize impact. Kept track of expenses and provided regular updates on budget status to leadership.

Planned, developed, and implemented PR strategies. Liaised with and answered enquiries from media, individuals, and other organizations, often via telephone and email. Researching, writing, and distributing press releases to targeted media. Collated and analysed media coverage. Writing and editing in-house magazines, case studies, speeches, articles, and annual reports. Prepared and supervised the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programmes. Organised events including press conferences, exhibitions, open days, and press tours. Maintained and updated information on the organisation's website. Managed and updated information and engaged with users on social media sites such as Instagram, LinkedIn, Twitter, and Facebook. Created original content for websites, newsletters, press releases, blogs, articles, and marketing materials based on the requirements of the company.