Description

Creative Director and Senior / Lead Designer with 15+ years’ experience in-house and agency, helping organisations define clear brand identities and translate them into effective, well-crafted creative across all touchpoints.

I specialise in brand identity, visual systems and creative direction, working from early concept and positioning through to delivery. My work typically includes brand creation and evolution, design systems, campaigns, key art, and interactive design such as UI, web and digital experiences. I combine strategic thinking with hands-on execution, ensuring ideas are not only strong but consistently applied and delivered.

Alongside brand-led work, I have deep experience across entertainment, gaming and technology, where storytelling, interaction and strong IP are critical. Clients value my ability to integrate quickly, bring clarity to complex briefs, and deliver senior-level creative thinking with pace and confidence.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Framestore
Project Design Lead
January 2016 - January 2017 (1 year)
London, UK
Interactive design concepts lead for Brand partnership projects, this was a short term contract position
User Interface Design
Sony PlayStation (SIEE)
Head of Graphic Design
January 2001 - January 2016 (15 years)
London, UK
Management and direction of a highly successful multidisciplinary creative team developing Branding, Advertising, UI and UX design for interactive entertainment across a portfolio of globally recognised PlayStation titles, projects and franchises.
Superunion
Freelance Creative Director
January 2021 - March 2023 (2 years and 2 months)
London, UK
Freelance position as Creative Director on a major brand project working with a team of creatives, strategists and researchers.