Freelancer profile translated to English.

Description

Founder of OVM Communication, I have been supporting SMEs, international groups, and local authorities with their WordPress and WooCommerce sites since 2012: creation, redesign, e-commerce, multilingual, SEO, and performance.

My specialty: I deploy tools directly within your organization. A website is never an isolated object: I connect it to your teams and your processes (automations, AI applied to your content and workflows, team training), and I remain by your side in the long term: advanced maintenance, security, hosting.

Concretely, in the last 12 months: complete redesigns of brand sites, multilingual deployments (WPML) for international groups, security upgrades after compromise, AI-assisted translation pipelines, e-commerce optimization (checkout process, payments, customer reviews), hosting migrations without interruption.

Former marketing & communication director (insurance, real estate), I speak your business language before speaking technical: every web decision serves your commercial objectives.

Based in Lille, I work on-site in the Hauts-de-France region and remotely throughout France and internationally.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

OVM Communication
Founder & Senior Web Consultant · WordPress / WooCommerce · SEO & AI
DIGITAL AND IT
October 2012 - Today (13 years and 10 months)
Lille, France
Founder of OVM Communication, a web and digital communication agency in Lille. I work directly, without intermediaries, with international groups, SMEs, and local authorities on the entire lifecycle of their WordPress and WooCommerce sites.
WordPress site creation and redesign: complete redesign of the brand site for a leading French industrial manufacturer (on-site immersion with teams, sitemap, wireframes, content writing, SEO), showcase sites, and landing pages for SMEs and emerging brands.
WooCommerce e-commerce: continuous optimization of a live B2C store (checkout process, express payments, customer reviews, performance), B2B store with restricted access for the agent network of a large insurance group.
Advanced maintenance and security: hosting management and webmastering for international group sites, disinfection after compromise, security audits, PHP upgrades, monitoring, and backups.
Multilingual and international: multi-country WPML deployments, AI-assisted translation pipelines (including Chinese and Japanese) for an international agri-food group, hosting migrations (Kinsta, OVH) without interruption.
AI and automation: AI integrated into business workflows (content generation, translation, monitoring), automations and scheduled tasks, GA4 data reliability (bot traffic detection, measurement plans).
SEO: technical and editorial audits, content strategy, web performance, Search Console, local and national visibility.
Custom solutions: job portal with ad posting and candidate alerts, B2B portals, business forms, connection to external APIs.
My clients stay: the vast majority renew their trust year after year, and an international group has progressively entrusted me with the sites of seven of its entities, from headquarters to European subsidiaries. Former marketing director, I link every technical decision to your business objectives and train your teams.
WordPress Site Creation WooCommerce SEO WordPress Maintenance E-commerce
JPB Groupe
Marketing & Communication Director
REAL ESTATE
June 2010 - May 2012 (1 year and 11 months)
Wasquehal, France
Definition and implementation of the marketing and communication strategy for all group brands: positioning, marketing plans, acquisition and loyalty campaigns, print and digital materials, brand websites, budget and provider management.
E-commerce Social Networks Print Design Brochure Newsletter Design
Groupe Hainaut Immobilier
Brand Manager
January 2009 - June 2010 (1 year and 5 months)
Management of the real estate group's brand and communication: visual identity, sales materials, program communication, websites and lead generation campaigns, coordination of agencies and providers.