About Olivier
French
Native or bilingual
English
Fluent
Experience
- InstantDecoAIGoogle Ads Campaign Management/OptimizationREAL ESTATEMay 2025 - Today (1 year and 1 month)- Campaign restructuring- Google Tag Manager creation and setup- Google Analytics 4 report and funnel creation- Ad A/B tests (semantic approaches) and landing pages
- Je’renov
On Malt
Google Ads Account Management and OptimizationFebruary 2025 - March 2025 (1 month)- Existing optimization (keyword removal, search term cleanup, campaign strategy change)- Creation of two landing pages- Structuring the campaign into "business" ad groups- Implementation of cookie banner and Consent Mode V2- Creation of new micro-conversions- Google Ads / Google Analytics connection - Crédit agricoleDigital AnalystMarch 2021 - Today (5 years and 3 months)21000 Dijon, France• Assistance in managing the Google Ads account and digital acquisition campaigns.• Data analysis on the internal group lead management application - lead capture/management/tracking - Tag Commanders & Piano Analytics → over 10,000 daily users; national scope (headquarters and agencies).• Facilitation and support for user entities (training, operational committees, regional bank reviews) Excel, MySql, Metabase → 11 regional banks in portfolio (E-Business experts) / annual digital review per bank.• Management and optimization of customer journeys generating leads on the website, application, partner entities, and marketing communications.
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Education
- MSc in Digital Marketing and Data ScienceEM Lyon Business School:2020MSc in Digital Marketing and Data Science
- Bachelor of BusinessSKEMA Business School:2018International Bachelor in Business Administration
Certifications
- Google Tag Manager CertificationGoogle Analytics Academy2024
- Advanced Google AnalyticsGoogle Analytics Academy2024