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Olivier SpagnouOS

Olivier Spagnou

Freelance Marketing & Neuromarketing Consultant

€350/day
1 project
Dijon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Passionate about neuromarketing, I will use my knowledge and analytical skills to help your business grow through the following services:

- Google Ads / Meta Ads campaign audit
- Google Ads / Meta Ads campaign setup / optimization
- Paid social training (Google Ads / Meta Ads)
- Google Tag Manager tracking setup / optimization
- Google Analytics 4 dashboard setup and creation
- Optimization of digital customer journeys for lead and sales generation
All while combining data expertise with the application of neuromarketing insights.

My last full-time professional experience: Data Analyst at Crédit Agricole group (Lead generation and customer journey optimization)

I usually start collaborations with a discovery call to understand your business, your customers, your industry, and your existing marketing. During this call, if paid social proves to be a real lever for your business, we will precisely assess your needs together and establish a strategy that best suits your objectives. In the long term, this is a true partnership between you and me; my goal is for your business to achieve its objectives, which translates into regular follow-ups, clear explanations of actions taken, high responsiveness, and of course, complete transparency.

I look forward to collaborating with you, whether for a one-off project or a long-term collaboration.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Dijon (up to 50km)

Experience

  • InstantDecoAI
    Google Ads Campaign Management/Optimization
    REAL ESTATE
    May 2025 - Today (1 year and 1 month)
    - Campaign restructuring
    - Google Tag Manager creation and setup
    - Google Analytics 4 report and funnel creation
    - Ad A/B tests (semantic approaches) and landing pages
    Google Tag Manager Google Analytics Google Ads Chat GPT Lead Generation
  • Je’renov
    Malt logoOn Malt
    Google Ads Account Management and Optimization
    February 2025 - March 2025 (1 month)
    - Existing optimization (keyword removal, search term cleanup, campaign strategy change)
    - Creation of two landing pages
    - Structuring the campaign into "business" ad groups
    - Implementation of cookie banner and Consent Mode V2
    - Creation of new micro-conversions
    - Google Ads / Google Analytics connection
    Google Tag Manager Google Ads Campaign Excellent Interpersonal Skills Google Ads Customer Journey Lead Generation Google Analytics
  • Crédit agricole
    Digital Analyst
    March 2021 - Today (5 years and 3 months)
    21000 Dijon, France
    • Assistance in managing the Google Ads account and digital acquisition campaigns.
    • Data analysis on the internal group lead management application - lead capture/management/tracking - Tag Commanders & Piano Analytics → over 10,000 daily users; national scope (headquarters and agencies).
    • Facilitation and support for user entities (training, operational committees, regional bank reviews) Excel, MySql, Metabase → 11 regional banks in portfolio (E-Business experts) / annual digital review per bank.
    • Management and optimization of customer journeys generating leads on the website, application, partner entities, and marketing communications.

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Education

  • MSc in Digital Marketing and Data Science
    EM Lyon Business School:
    2020
    MSc in Digital Marketing and Data Science
  • Bachelor of Business
    SKEMA Business School:
    2018
    International Bachelor in Business Administration

Certifications

Skill set

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