Olivier Sohy

Manage contact with clients, write specifications and demands, create quote & invoice. Creation of CMS Websites, management of : hosting, domains name, mails, analytics, remote backup, social media pages, maintenance and security updates.

Led the AdOps data stream, focusing on data strategy and campaign intelligence:

Oversaw operations of data platforms: Data Management Platform (DMP), DataClean Room, Qualifio, etc.

Managed audience segmentation, data collection flows, reporting, and implementation of

naming conventions for consistency and scalability.

Supported strategic use of data across campaigns for targeting, analysis, and personalization.

Worked closely with sales, marketing, tech, and external vendors to ensure data quality and effective usage in advertising initiatives.

Managed the full lifecycle of digital advertising campaigns: briefing, trafficking, monitoring, optimization, reporting, and programmatic delivery.

Worked across a wide range of platforms and tools: Google Ad Manager 360, Ad Exchange, Piano Cxense DMP, GA4, Looker Studio, MetaBusiness Suite, Outbrain, Piano Analytics, and more.

Oversaw daily campaign performance and KPIs across multiple clients and formats.

Contributed to the development of internal AI tools for AdOps process automation.

Acted as a key liaison between internal teams, external partners, and clients to ensure campaign success and operational excellence.