Olivier Schwartz

Interior architect, designer, I have specialized over the years with partner agencies (architecture, advertising, communication, marketing, etc.) in retail, commercial, tertiary, hotel, and institutional sectors.

The marketing approach to the profession has also made me aware of all visual aspects, the importance of all designs, whether architectural, furniture, graphic, or digital.

Primarily involved in the conception and development of projects, I have particularly developed computer tools, especially 3D, capitalizing on the notion of realism which has proven its importance in convincing and reassuring both novice and experienced stakeholders.

Since projecting oneself is not within everyone's reach, it has proven to be a universal language for all project stakeholders, from the client to the workers, allowing them to visualize the result before its development and to provide answers during the work.

In the commercial sector, it is an asset in the deployment of brands where each action is rationalized and optimized. It has almost eliminated the months required for prototype realization.

Its appreciation has often prevailed over more rational criteria, constraining the latter in order to respect it.

3D image-based design has become essential to my projects, with plans being mere derivations.

Mastering it requires availability, IT monitoring, and continuous training. Due to a lack of time, this has led me to offer my services to third-party agencies rather than direct clients.

Benefiting a local structure whose project volume lends itself to it seems more rational to me today.

The creation of images requires equipment, software, and great availability in the development and control of rendering calculations.