About Olivier
- Carrefour
- L'oréal
- Legrand
- Purina
- Logis Hotel
- Direct assurance
- Disneyland Paris
- Salomon
- Measurement plan, tagging plan (GA4, Matomo, Piano analytics)
- Server-side tracking for GA4/ Piano Analytics
- Technical monitoring (acceptance testing) - Google Analytics 4 / Matomo / Piano Analytics
- Account configuration (Google Tag Manager/ Google Analytics 4)
- Matomo Analytics
- Piano Analytics
- Google Analytics 4
- Google Tag Manager
French
Native or bilingual
English
Fluent
Experience
- Baxter FactoryFounderCONSULTING AND AUDITSJuly 2020 - Today (5 years and 11 months)Franceđ„ Client: Baxter Factory (Freelance)đą Sector: Web Analytics, CRO, and Data Marketing Consultingđ Context: Multisector freelance missions â retail, insurance, luxury, tourism, e-commerceđ Context & ChallengesAs a freelance Web Analytics & CRO consultant, I have been involved in high-stakes data missions since 2020: upgrading tracking systems, GA4 migration, CMP deployment, CRO analysis, and performance optimization campaign supervision.đ My Role: Ensuring data reliability, optimizing user journeys, and supporting brands in their data-driven strategic decision-making.đ§° Key Mission Examplesâą Salomon â Product Analyst: analyzing friction points with Content Square, Piano & Adobe Analytics tracking, coordinating product/data/business (6 months)âą Disneyland Paris: QA mission â validation of site and app tracking (3 months)âą Isabel Marant: post-redesign tracking supervision (Shopify), GA4 & CMP implementation (8 months)âą Bureau Veritas: product tracking on Matomo (2 months)âą Fast Retailing (Comptoir des Cotonniers / Princess Tam Tam): GA4 e-commerce migration, CMP configuration (9 months)âą Generali: campaign monitoring (Commander's Act), tagging plan creation, Looker Studio dashboard (6 months)âą Direct Assurance: GA4 site & app migration supervision, CMP configuration (9 months)âą Plebicom: tracking audit, GA4, e-commerce, CMP (8 months)âą SantĂ© Vet: tracking system audit (2 months)âą Viseo: long-term data support (18 months)đ Web analytics training (focus on tracking, user journey, and CRO)đ„ Team Management: supervising 3 web analysts on tracking & data analysis missionsđ Results Achievedâą +20 missions successfully delivered in complex environmentsâą Standardization of tagging plans and structuring of multi-tool dashboardsâą Strong client autonomy acquired through skill transfer (training & documentation)
- EffilabWebanalytics ManagerJanuary 2019 - September 2019 (8 months)92100 Boulogne-Billancourt, Franceđ„ Client: Effilabđą Sector: Digital Marketing, Paid Media, Web Analytics, Conversionđ Company Context: Agency specializing in digital performance, subsidiary of the Solocal groupđ Context & ChallengesEffilab wanted to strengthen its value proposition around data and performance optimization. With strong growth, the agency needed to structure its Web Analytics & CRO offering to better support its key accounts and improve technical maturity.đ It was in this context that I was hired as Web Analytics Manager, to lead the redesign of the offering, coordinate tracking/CRO services, and manage client relationships on data projects.đ§° My Role in the Missionâą Complete overhaul of the Web Analytics & Conversion commercial offeringâą Functional client support (needs gathering, advice, deliverable structuring)âą Execution of tracking services: development of the tagging plan, implementation monitoring, acceptance testing, configuration of Google Analytics and GTM accountsâą CRO services: analysis of user journeys via GA & Hotjar, UX recommendations, A/B tests via Google Optimizeâą Creation of automated dashboards on Google Data Studio for client reportingâą Operational management of the project team (prioritization, quality monitoring, coordination)đ Impact & Results Achievedâą New tracking & CRO offering formalized and operational in less than 3 monthsâą Standardization of deliverables and structuring of services: +40% productivity on tracking projectsâą Improvement of client performance: +10 to +20% average conversion on optimized campaignsâą Increased satisfaction: positive client feedback on the clarity of insights and support
- CarglassÂź FranceDigital Performance and Applications ManagerApril 2018 - December 2018 (8 months)Ăle-de-France, Franceđ„ Client: CarglassÂź Franceđą Sector: Automotive services, glass repair and replacementđ Company Context: Leader in automotive glass, subsidiary of the BelronÂź groupđ Context & ChallengesIn a context of accelerated digitalization, CarglassÂź France wanted to strengthen the performance of its e-commerce site and improve online conversion.The digital department was looking for a profile capable of:Leading analytics and CRO developmentsCoordinating the redesign of strategic journeysEnsuring the reliability of data collected through trackingđ It was in this context that I was assigned to manage digital performance and front-office applications.đ§° My Role in the Mission âą Development and management of the Analytics and A/B testing roadmapâą Analysis of site performance via Google Analytics (funnels, business KPIs)âą Detailed behavioral analysis via Clicktale (in-page movements, heatmaps)âą Evolution and updating of the tagging plan (Google Tag Manager, Google Analytics)âą Management of A/B test campaigns on Optimizely (setup, monitoring, analysis)âą Management of cross-functional workshops for redesigning entry pages of the site (strategic landing pages)âą Cross-functional project management: coordination between marketing, technical, and UX teamsđ Impact & Results Achieved âą Implementation of a reliable analytics system, facilitating commercial managementâą Ad hoc analyses on the appointment booking processâą Optimization of visitor journeys: increase in online appointment booking rate, shortening of the conversion tunnel from 7 to 4 pages.âą Optimization of tracking quality (less data loss, better analyses)âą UX deliverables validated for the redesign of key pages, with initial quick gains in conversion
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Education
- Data science training Fundamentals and full stack, data scienceJedha Bootcamp2020formation data-science Fondamentaux et full stack , data science
- DESS, International Litigation and ArbitrationUniversité René Descartes (Paris V)2001DESS, contentieux international et arbitrage
Certifications
- Google AnalyticsGoogle2016
- Tag CommanderCommander's act2017