Olivier Mokaddem

Since 2009, I have been helping general management, innovation teams, and service design teams make the right decisions — by understanding their users' deep needs and building the right solutions with them. My method combines user psychology, behavioral economics, and game strategy. No neuromarketing: an ethical, scientifically-equipped, results-oriented approach.

Representative missions:

Deezer — French cultural exception: how to coexist streaming and musical diversity

AccorHotels Jo&Joe — understanding traveler barriers and motivations to compete with Airbnb

UCPA SportStation — identifying levers to encourage young people to participate in sports

Dior, L'Oréal, Chanel — luxury recycling and global product innovation

Allianz — risk behaviors on vacation and accident prevention

BNP Paribas — understanding cognitive mechanisms of fraud

Telaqua — adoption of a water-saving irrigation system

And also: Orange, IKEA, Leclerc, La Poste, AFNIC, EulerHermes, Organon, Visit Britain, Monuments Nationaux, Klesia

Teaching for 12 years at IONIS Group (EPITA, Sup'Internet) and IFA Paris — courses in user psychology, UX research, and cognitive sciences applied to digital.

For 2 years, I supported Ipsos' UX teams in their skill development in cognitive science methods — enabling them to meet the demands of clients like L'Oréal and Chanel.

For over 12 years, I have been teaching user psychology and innovation strategy at IONIS Group (Sup'Internet, Epitech Digital, EPITA) — France's leading private higher education group, training top IT engineers and user experience specialists.

Curriculum: All innovation strategy techniques — user research, field research, cognitive ergonomics, creativity, strategy workshops, UX Design, and solution building. With a particular focus on new technologies (AI, Data Science) and key issues: ecology, societal changes, and the rise of AI.

For over 6 years, I have been teaching user psychology and innovation strategy at IFA Paris — a leading school in luxury fashion and sustainable fashion technologies. Courses are taught in English to an international cohort covering Europe, Asia, North America, South America, Africa, and the Pacific.

Curriculum: All innovation strategy techniques applied to the specific challenges of fashion — new technologies (AI, innovative materials, digital fashion), reducing environmental impact, and innovation strategy in luxury.

I also mentor bachelor's and master's students — on their creative fashion projects as well as their business creation projects.