Olivier Michel

With 35 years of experience in advertising, marketing, and media (Radio, Television, Press), but above all a player in digital since 1997, I support companies in their Business Development (Prospects, new clients, revenue) as well as in their digitalization (creation of sites meeting new Google and AI standards, Apps, webmarketing). In the era of GDPR, where Data becomes the key element of marketing strategy for the company, I bring my business expertise so that it enters into Smart Advertising, individual-by-individual marketing (vs. mass marketing), thus responding to the major challenges of Com 3.0.

Often, I have supported leaders starting from a blank page where everything had to be built.

As a salesperson at heart, I have led to success all the advertising agencies and sales departments that I have created or participated in.

Finally, with advertising creation having marked these years of professions, I bring a 360° vision on all operational strategic devices and recommendations.