Freelancer profile translated to English.
Back to original languageAbout Olivier
Expert email marketing: I mix my technical and marketing knowledge to optimize:
- the performance of your email campaigns,
- the quality of your recruitment or loyalty program,
- your strategy
- your Deliverability
Some examples of achievements:
> Euromaster: Hosting a seminar in Barcelona in English, launching a study on the behavior of opt-ins, and supporting Euromaster Worldwide on the optimization of email marketing
> Louis Vuitton: Deliverability Audit and performance optimization in the Asia sector
> Galeries Lafayettes: study of opt-in behavior, qualification of the database with the implementation of an engagement scoring
> Mr. Bricolage: Optimization of the emailing program
I have had the chance to live in many countries (USA, England, Germany and Morocco) and to travel all around the world. I have discovered cultures, traditions and many different ways of collaborating and living together.
I am very athletic.
Entrepreneur, I like challenges.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Bordeaux (up to 10km), Nantes (up to 10km), Lyon (up to 10km)
Experience
- BadsenderEmail Marketing Consultant & Trainer - Associate DirectorTECHMay 2016 - November 2019 (3 years and 7 months)Lille, FranceFull-service agency specializing in emailingand more broadly in the implementation of eCRM campaigns.Our mission is toprovide specialized expertisein our field and to be considered as an extension of your internal teams.> DIOR:✅ Design and development of new email templates. Redesign of Adobe Content Manager management rules on 17 markets> ORANGE:✅ Deliverability Training> SODEXO FRANCE:✅ 360 Audit, Strategy, Design and development of new email templates.> SODEXO BELGIUM:✅ Audit of emails and performance, implementation of an email routing platform, production of emails, campaign management> BEO BANK:✅ Strategy, implementation of an email production system with a WYSIWYG system to industrialize production> HAVAS:✅ Optimization of the prospect conversion strategy> LULU SOFTWARE CANANDA:✅ Deliverability Audit
- OMDEmail marketing & eCRM Expert - TrainerE-COMMERCESeptember 2010 - Today (15 years and 11 months)Paris, FranceI provide my clients withstrategicandoperationaladvice to optimize email marketing: Strategy, Audit, Advice, Production and campaign management, Deliverability, Analytics, Training.> BPCE (Caisse d'Epargne et Banque Populaire)Complete implementation of the emailing program for the development of renewable financing requests:✅ Email marketing strategy✅ Design and development of Tracking (emails and landings),✅ Technical developments (emails, landings, database, personalization scripts, trigger…)✅ Production of emails✅ Campaign management✅ Database management✅ Performance reports and optimizations✅ Deliverability Monitoring> LEROY MERLIN✅ Emailing strategy✅ Management of inactive users✅ Email integration✅ Newsletter production✅ Campaign management✅ Data management and analysis✅ Deliverability AuditAnd many other clients...✅ Cold Mailing✅ Copy writter✅ Email automation program✅ Email design✅ Web Analytics✅ CRM✅ Lead generation✅ Loyalty and retention program
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Education
- Project ManagementNew York University2005
- Master MarketingESC Rouen1999