Freelancer profile translated to English.

Description

PROGRAMMATIC MEDIA TRADER

With over 10 years of experience in digital advertising, I offer you comprehensive expertise in implementing high-performing digital media strategies.

My approach combines brand & performance marketing with a capacity to activate cross-channel campaigns.

My services and expertise:

MEDIA PLANNING

Analysis and objective definition
Marketing targets / KPIs

OMNI-CHANNEL ACTIVATION

Programmatic DSP: Display, Video, Audio campaigns
YouTube Ads: TrueView
Paid Social : activation on Facebook, Instagram, Snapchat, TikTok, Reddit, Linkedin
Google Ads SEA : search, display
DOOH (Digital Out-Of-Home): digital campaigns on outdoor screens.

OPTIMIZATION

Maximize conversions and reduce costs
A/B testing

REPORTING

Campaign analysis + KPI tracking
Areas for improvement

A rich and diverse background:

7 years in AdTech startup (Turn DSP, DeepReach), working on DSP/DMP solutions and multi-channel platforms for local marketing.
**3 years in agency/advertiser roles**, notably at Coty (Luxury Perfumes), where I managed digital strategies for complex, high-visibility campaigns.
**3 years in advertising sales**, Veepee, Orange

My experience includes managing multi-million euro advertising budgets for renowned brands such as Burger King, Système U, Coty, Disney, GDF, and Bayer, across European markets.

Why collaborate?

I provide personalized support, from defining your objectives to implementing a webmarketing strategy tailored to your needs. Whether you aim for measurable results or enhanced brand image, we will develop optimized campaigns to maximize your return on investment.

Contact me now

Let's discuss your projects and see how we can achieve your marketing goals together!

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km)

Agence
Performance Manager
VIDEO GAMES AND ANIMATION
April 2026 - June 2026 (2 months)
Paris, France
Assignment in a media buying agency specializing in video game advertising.
– Complete management of paid media campaigns.
– Management of multi-country budgets and campaign setup, optimization, reporting, and strategic recommendations.
– Cross-channel performance analysis and insights on gaming audiences.
YouTube TikTok Reddit Ads DV360 Meta Ads
Veepee
Media Trader
E-COMMERCE
November 2025 - December 2025 (1 month)
Complete management of programmatic campaigns: setup, A/B tests, optimization, analysis, and reporting.
Daily campaign management using internal tools (proprietary DSP, internal Campaign Manager).
Communication of optimizations and recommendations to sales teams and clients.
Development of strategic reports: data analysis, insights, and improvement recommendations.
DSP Media Trading Display Ads Retail Video Advertising
DeepReach
Lead Media Trader & CSM
TECH
June 2020 - October 2023 (3 years and 4 months)
Paris, France
Client relationship management and development of major accounts Système U and Burger King for multi-budget and multi-point-of-sale campaigns across various advertiser networks.

• Launch of +200 campaigns per week across channels (FB, Insta, Snapchat, Display, Waze, SEA)

• Digitization of supermarket (GSA) catalogs

• Deployment of DCO and dynamic ads process to personalize creatives for points of sale

• Drive to store measurement
Facebook Instagram Snapchat Display SEA Google AdWords Local Marketing Software as a Service (SaaS) Xandr Media Trader Media Buyer