Olivier L.

As the Founder and Lead Strategist of Trace Digitale, I led the agency through a phase of consolidation and expansion, focusing on brand strategy and the digital transformation of our clients. I managed a dedicated team and a base of freelancers to deliver comprehensive and high-performing solutions.

Strategic Direction & Business Development: Defining the agency's vision and strategic directions, advanced prospecting, and key account acquisition.

Strategic Brand & Digital Marketing Design: Developing integrated branding strategies (positioning, identity, storytelling) and managing multi-channel digital marketing campaigns (SEO, SEA, social media, content creation).

Team Management & Project Leadership: Coaching and developing a team of 4 permanent employees and 2 to 5 freelancers, ensuring end-to-end project management, resource coordination, and excellence in deliverables.

Performance Optimization & Client Consulting: In-depth analysis of results (campaign performance, ROI) and strategic advice to clients to maximize the impact of their communication and marketing actions.

Technological Watch & Innovation: Proactive integration of the latest trends and technologies (including Artificial Intelligence) to develop innovative and relevant solutions for our clients.

Developing Greenpeace's image and reputation in Luxembourg.

Promoting campaigns and events.

Developing communication actions, participating in strategic thinking.

Defining objectives and activities.

Implementing campaign indicators for communication, media, citizen mobilization, and fundraising.

Creating a 3-year communication plan with targeted actions across different channels and Greenpeace's audiences.

Managing an internal communication team. (Editor, graphic designer, communication manager/press officer, web developer/marketing automation architect).