Freelancer profile translated to English.
Back to original languageAbout Olivier
Digital communication and strategy came into my life quite early, when I was an independent musician. At that time, it was essential for me to find a digital marketing strategy to inform my target audience that my albums existed.
First, I had my website created with strategic sections in mind.
The goal was for fans or curious individuals to have a complete list of where my album could be purchased.
The website's purpose was also to communicate my news. It was important to show that my album was active and that I had regular updates. I included audio excerpts so listeners could get a first impression of my music.
Without realizing it, I had implemented a digital communication strategy.
My experience in digital communication and strategy expanded when I had the idea to create filmed interviews to meet artists and people from the media world.
In this context, I met many personalities such as Louise Ekland, Grand Corps Malade, Orelsan, Harry Roselmack, Oxmo Puccino...
It was necessary to inform people about the existence of this media outlet called Stay Tuned.
To do this, I created a Facebook page, a website, and a YouTube channel to develop a community.
To date, the channel has over a million views and nearly 5,000 subscribers.
What I Offer
Digital Strategy and Positioning
→Brainstorming on message development
→Ensuring your target audience is reached by your messages
→Adapting your offering to a suitable social network
Content Creation
→Highlighting your message to your target audience through visual, video, or audio media
Social Media Management
→Creation of your editorial line in collaboration with you
→Managing your social media
→Community moderation
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Stay Tuned TvDigital Project Manager, Interviewer, Digital Strategy and CommunicationCULTUREFebruary 2008 - Today (18 years and 4 months)Strasbourg, France-Creation of the specifications document for website development-Writing and publishing content-Video content creation, video editing-Establishing partnerships and contests with Streamlike, Blue Note, Days Off Festival, Glazart, Live Nation.-Development of a digital strategy-Management of Email campaigns-Liaison with press and press attachés-Management of service providers (graphic designer, illustrator, cameraman, web designer, photographer)Community ManagerCommunity management via social media / Management of Instagram, Facebook, Twitter pagesVideo EditingStay Tuned in numbers:Interviews with over 200 personalities from the music, media, and sports world (Audrey Pulvar, Harry Roselmack, Sonia Rolland, Grand Corp Malade, Patrick Montel, George Eddy, Oxmo Puccino...)Over 1,300,000 views on YoutubeOver 5200 subscribers on YoutubeOver 3100 Likes on FacebookOver 2300 Followers on TwitterTools:Google Analytics / Adsense / Photoshop / Final Cut Pro / Word / Excel / Power Point / Youtube / Hootsuite / Wordpress
- JUICE PLUSSOCIAL MEDIA MANAGER & BUSINESS DEVELOPERHEALTH AND WELLNESSFebruary 2019 - November 2021 (2 years and 10 months)Strasbourg, FranceSOCIAL MEDIA MANAGEMENT:- Identification of target audience needs- Daily management and engagement of social media (Facebook and Instagram)- Content research and creation (written, photos, videos)- Responding to messages and moderating comments- Reporting and analysis of indicators- Audience development on Instagram- Social media monitoring- Content sponsorship (Facebook Ads, Instagram Ads)BUSINESS DEVELOPMENT:- Prospecting- Sales development- Client follow-up- Management and retention of existing client portfolio
- Strattone Patrimoine & AssociésCommunications OfficerCONSULTING AND AUDITSSeptember 2018 - December 2019 (1 year and 4 months)Strasbourg, France- Positioning of the firm through social media- Social media management- Video content creation- Reworking the firm's image
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Education
- Master's Degree in E-MarketingEM Strasbourg2017- Conduire des projets web. - Utiliser les outils liés au webmarketing et aux systèmes d’information. - Améliorer la compréhension du comportement des internautes. - Gérer et organiser le système d’information dans l’entreprise. - Intégrer les démarches technologiques dans la stratégie de l’entreprise