Freelancer profile translated to English.

Description

CEO of Data Inceptio, a company specializing in Data Consulting and Training.

Data strategy and Business Intelligence project consulting:

- Initiate the right data strategy from the start of your project (identify KPIs, business value data).

- How to get started well, with what tools? And structure a true data-driven strategy.

Professional data training:

Data Inceptio trains nearly 500 data analysts in the Nantes region in data courses across various fields (finance, digital marketing, Business Intelligence).

- References:

I am particularly supporting the Order of Chartered Accountants on a 2-year innovation mission in data, blockchain, and artificial intelligence, and am currently addressing issues related to HR data and data linked to sustainable development.

Languages

English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km), Rennes (up to km)

Data Inceptio
Founder
CONSULTING AND AUDITS
July 2017 - Today (9 years)
Nantes, France
At the heart of digital transformation, Data Inceptio develops and implements your company's data strategy to turn your data into opportunities.

Data Inceptio is a company specializing in innovation consulting and strategic data consulting. It is also a training organization dedicated to the digital transformation of companies.
Business Intelligence Business Strategy Data Visualization Data Storytelling
Michelin Communication & Marketing
Marketing & Communication Manager at ReviserSaVoiture.com - Michelin
TRANSPORTATION
January 2011 - May 2017 (6 years and 4 months)
ReviserSaVoiture.com aims to improve UX for mobility brands in the automotive sector.

Communication:
- Web media planning and mobile management (loyalty and acquisition of new web users)
- Press relations management for 5 years
- Media agency and partnership program: 70 partner websites

Marketing:
- B2B and B2C marketing strategy (products, pricing, and functional scope) in collaboration with the company's sales manager
- Strategic data partnerships on key product functions
- Specific client project management in collaboration with the project manager and IT team
- Performance monitoring and ROI analysis of campaigns (Google Analytics & BI tool: Microstrategy)

Commerce:
- Sales and pricing strategies: API platform services
- Key account development
- Key account hunter & innovative changemaker dedicated to strategic client projects
Analytics Business Plan Business Development Business Analysis Business Intelligence Digital Communication Digital Transformation
ORANGE
Webpartners Manager
TELECOMMUNICATIONS
August 2007 - November 2011 (4 years and 3 months)
Paris, France
At the heart of the lead and audience generation team (affiliate marketing, SEM, SEO, e-publishing, social media), developing the partnership strategy towards an e-commerce site dedicated to mobile and ADSL sales, with the exception of the Orange site.

External relations with partners, conversion funnel optimization, website redesign, test & learn and A/B tests on landing pages, sales organization and analysis.

Team management: training and upskilling of two program product managers. Project management for the design, technical, and marketing teams.
Strategic Planning Digital Communication Negotiation Web Analytics E-commerce