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Olivier LagadecOL

Olivier Lagadec

Communication consulting and print and web copywriter

€550/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Telling stories, without telling tales, but always with a good pen, that's my job. I was trained at Sciences Po Paris but especially at "Ogilvy school", a large and renowned communication agency where I truly learned the job of copywriter and public and corporate communication designer.

Today, I offer my services as a creative communicator and print and web copywriter. I love to write and I can easily adapt to all types of contexts. Discovering new subjects is a challenge I enjoy. When I wrote a book for the Hatier publishing house on the IMF, I didn't know much about the subject, but since I love to convey and give a pleasant form to complex subjects, I was able to meet this challenge.

I like to change universes and types of structures by quickly understanding their needs, proposing an adapted tone, a fluid and lively writing style. I have worked with major institutions like ADEME, communication agencies, but also directly with large groups like SUEZ and Eiffage for whom I wrote the CSR reporting reports for 5 years, transforming them from a very technical (and unreadable) document to a more structured (and pleasant to read) document.

I have also worked for NGOs to help them communicate better, particularly by adopting semantic charts that structure their communication and make it more effective with their target audiences.

I have often adapted my print texts for web publications or written directly for websites. I also created a more personal blog with a strong creative dimension, which I called "France 15h" where for a year, every day, I published a text and a photo, every day, at 3 p.m.!

I have the ability to find information where it is, whether from managers or field operators.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • ENGIE SA
    Web copywriter for ENGIE
    ENERGY AND UTILITIES
    December 2024 - January 2025 (1 month)
    Paris, France
    Engie wanted to communicate with their customers about their "green electricity" offer by creating a web page on their public website. I proposed a web page structure and wrote the texts, which needed to be short and educational.
    Web copywriting Copywriting Environmental awareness
  • EIFFAGE
    CSR report copywriter
    CIVIL ENGINEERING
    November 2014 - December 2020 (6 years and 2 months)
    Vélizy-Villacoublay, France
    - co-construction of the report structure
    - conducting about forty in-depth interviews with employees
    - analysis of documents from a CSR perspective
    - writing of the annual CSR report from 2014 to 2020
    Writing Journalism expertise
  • ADEME
    Communication document design
    ENVIRONMENTAL
    November 2001 - November 2016 (15 years and 1 month)
    Paris, France
    Creation of ADEME communication kits to promote the actions of companies and local authorities on environment, energy, and sustainable development / Themes: Climate change, Eco-design, Energy efficiency, Spatial planning / Print and web distribution
    Web copywriting Writing ecology Environment Photography Project management

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Education

  • Sciences Po Paris
    Sciences Po Paris
    1986
    Section économie et finance / marketing et communication
  • Master's in Environmental Management and Local Development
    University of Rennes 2 and Laval (Quebec)
    1992
    - Analyse multi-critère de projet - intégration du développement durable dans la gestion de projet

Skill set (14)

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