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Malt Tech Trends 2026
Olivier KervellaOK

Olivier Kervella

Marketing Consultant #Media #e-Commerce #Product Mngt

€680/day
Paris, FR
15+ years
SEO
Marketing
Branding
Project Management
Agile Method

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Marketing and e-commerce consultant with several years of experience, I support companies in their Marketing and Digital strategies.

Your challenges involve...
- accelerating your online business
- brand visibility, traffic generation and/or customer acquisition
- evolving your digital platform and project management
- improving customer journeys and conversion rates
- engaging with your fan and customer communities
...then I can help you.
I am capable of working independently or as part of a team, managing projects from start to finish and communicating effectively in international contexts. I am attentive and understand the specific needs of each market while considering cultural differences.

My expertise:
PRODUCT MANAGEMENT (business model, requirements gathering, roadmap, UI/UX, analysis)
PROJECT MANAGEMENT (SAFe, objectives, resources, budget, risks, change management, communication)
MEDIA MANAGEMENT (Google Ads, Bing Ads, Facebook Ads, Paid Social, Affiliation, programmatic, video/display, TV, print, OOH)
PERFORMANCE MANAGEMENT (A/B Testing, CRO, Analytics, GA4, Piwik Pro, MailerLite, dashboards, ETL, product feeds, retail feeds)
COMMUNITY MANAGEMENT (editorial line, content production, moderation, customer service, CRM)

My previous consulting missions: LVMH, Montblanc, Peugeot France, BeMyWine, Enlight...
And as a side project, I am developing a guide for everyone who wants to equip themselves with health and wellness-oriented wearables: LoopSens.com (developed on WordPress and WooCommerce).

If you are looking for an efficient, committed, and passionate expert, do not hesitate to contact me!
Consulting and Audits
E-commerce
Retail (Small Business)
Luxury Goods
Health and Wellness

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Chaumet
    Media & Data Manager
    LUXURY GOODS
    January 2026 - March 2026 (2 months)
    Paris, France
    International coordination of print, OOH, display, and paid social media activations: Asia, Europe, Middle East
    - Development of media guidelines for campaigns
    - Analysis of best practices for audience and media planning.
    - Analysis of the 2025 media market across all zones and sector benchmarking for the Maison
    - Coordination of creative production.
    Media Planning Audience Analysis Reporting Benchmarking and Competitive Analysis Paid Social Media
  • Christian Dior Couture
    Social Media Performance Manager
    LUXURY GOODS
    July 2024 - October 2025 (1 year and 3 months)
    Paris, France
    Accelerate sales development by integrating Meta, Snapchat, Tiktok, Pinterest, Line, and Kakao platforms into the Maison's full-funnel strategy.
    • Strategic framework and audience planning,
    • International coordination of e-Commerce and Media managers,
    • Development of processes and operational maintenance of assets: product feeds, Pixel & CAPI tracking, audiences, naming conventions, advertising formats, leads...
    Success: Deployment of an Always-On strategy, with a x2 ROAS compared to the tactical approach.
    Digital Marketing Consultant Meta Ads Facebook Marketing Paid Media Feed Optimization
  • Digital Pharma Lab
    Independent - Marketing Consultant
    CONSULTING AND AUDITS
    February 2024 - March 2024 (1 month)
    Paris, France
    Develop a case study on the omnichannel strategies of five B2C brands to lead a marketing seminar for a pharmaceutical group:
    • Insights into brand challenges
    • Analysis of the marketing plan: means employed, orchestration, timeline
    • Quantitative results and press coverage across social networks.
    Business Strategy Marketing Study
Check out Olivier's experience

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Education

  • DTA Communication and Multimedia Sales
    Université d'Evry
    1999
  • DU Connected Health
    Université Paris Cité
    2022
    Enseignement pratique pluridisciplinaire de la santé connectée : - Acquisition de connaissances sur la santé connectée (aspects médicaux, techniques, juridiques, économiques, éthiques) - Développement des compétences pour l’élaboration et la mise en œuvre d’un projet de santé connectée, en équipe multidisciplinaire Résultat : projet lauréat 2022 avec une application de suivi de la douleur

Certifications

Skill set

Traffic Acquisition
E-commerce
Affiliation
SEA
Digital Marketing Consultant
Team Management
Communication Strategy
Consulting
Webmarketing Strategy
Media Planning
Google Analytics
SAFe
Digital Communication
Social Media
Facebook Marketing
Change Management
Wordpress
Hybris
WooCommerce
Google AdWords
Digital Marketing
Branding
Marketing Analytics
Marketing and Communications Planning
A/B Testing
KPIs and Metric Definition and Monitoring
Roadmapping
Product Strategy
Feature Definition
Prioritization (RICE, MosCow...)
Business Strategy
Marketing Study
Feed Management
Paid Media
Paid Search
Google Shopping
Paid Social Media
Paid Social
Local Marketing
Sales Promotion
Lead Generation
User Journey
Landing Page
Conversion Rate Optimization
Editorial Planning
A/B Test
Media
E-merchandising
CRM
Functional Testing
Copywriting Landing Page

Categories