Olivier G.

Hello,

Independent in Web Analytics & Acquisition for 8 years now,

My expertise extends to the following areas / tools:

- Google Analytics

- Google Tag Manager

- Google Adwords

- SEO

My greatest pride in the exercise of my profession:

Having managed to satisfy more than 20 customers in the last 2 years.

For a mission to be successful, I take particular care to:

- Precisely define the scope of the mission, from the brief to the amount invoiced (costs, program, deadlines)

- Communicate frequently on the progress of the mission and the solutions implemented

- Present and explain the work done

A few details about my professional life before freelancing:

For QAPA.fr: SEO Manager, Adwords Acquisition, and Google Analytics

For the AUCHAN.fr group: Responsibility for web analytics of E-commerce activities

For Becquet.fr (3 Suisses group): Web analytics manager

Following the publication of an academic thesis on web analytics and CRM in 2012, I teach digital master's courses at IMMD as well as at the Catholic University of Lille.

My support over the past few years has taken the form of google analytics implementation services, google tag manager, up to the construction of marketing acquisition strategies.

In summary, you will find below the range of my technical skills:

Recommendations and Performance Analysis:

- CRM and behavioral segmentation (Visitors and/or Customer RFM)

- Key performance indicators definition / Dashboards

- Traffic management, commercial campaigns (acquisition, Multitouch analysis)

- Merchandising (product’s ranking, product’s push)

- A/B testing

- Online surveys

- Google Analytics and Piwik Installation

- Googe tag manager implementation

- Marketing Database Platform Project