Freelancer profile translated to English.
Back to original languageAbout Olivier
Transform your digital strategy into a profitable growth lever.
The challenges you might be facing:
Your cost per acquisition (CPA) is too high, reducing the profitability of your campaigns.
Your campaigns lack optimization, leading to wasted budget on unqualified clicks?
You don't have a clear strategy to structure and manage your campaigns towards optimal return on investment?
If you are an e-commerce seller on Shopify or a brand looking to generate more B2B or B2C leads, it is essential that every advertising investment translates into concrete results. However, approximate campaign management can quickly hinder your growth.
A strategic and ROI-driven approach:
I work across the entire acquisition chain to maximize the effectiveness of your campaigns:
Advanced Ads campaign optimization: account restructuring, relevant audience targeting, reduction of unnecessary costs, and exploitation of the best advertising features.
Alignment between paid acquisition and SEO: a multi-lever approach to ensure sustainable visibility and qualified traffic.
Creation of high-performing ads: impactful messages consistent with your brand to capture and convert effectively.
Performance tracking and analysis: detailed reporting and continuous adjustments for real-time optimization.
User journey optimization: improvement of landing pages and calls to action to maximize conversions.
And more, depending on your challenges and business, an in-depth audit will provide concrete answers tailored to your acquisition channels.
Let's discuss your challenges
Every business has specific needs. Let's discuss your strategy and identify together the levers to activate to achieve your growth objectives.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Basic
Can work on-site
Paris (up to 20km), Clermont-Ferrand (up to 20km), Marseille (up to 20km), Lyon (up to 20km), Bordeaux (up to 20km)
Experience
- Julhiet SterwenDigital Marketing ManagerCONSULTING AND AUDITSJune 2024 - Today (2 years)Neuilly-sur-Seine, FranceConsulting firm specializing in sustainable transformations. 650 consultants, 150M revenue.Tech SEO - Screaming Frog, Semrush, Google Search Console - Monthly crawl, keyword position tracking (30 keywords), backlink analysis and research. Web performance monitoring and tracking. Authority Score increased by 15%, organic traffic increased by 15%. Site health increased by 20%.Content & UX SEO - Wordpress - Content strategy and positioning, Meta tags, Meta descriptions, UX optimization for acquisition. 5 articles written/month, 4 new design approaches published.SEA - Google Ads/Editor/Tag Manager - Monitoring of 20 campaigns, construction and deployment of a tracking plan via GTM with site integration. Deployment of Consent Mode V2. +200% leads, +100% webinar registrations.SMA - Linkedin Ads - Conversion tracking setup, optimization of 20 campaigns. +150% Leads generated via "doc ad" campaigns.
- FreelanceProject Manager / Digital Marketing / SEA / Growth HackingE-COMMERCESeptember 2021 - Today (4 years and 9 months)Recent Customers : Yespark / Crussol Festival / Imvesto / Anthakarana Productions / AQM / Caramba / Balades Sonores / Because Music / Maison des Arts / Musique Sauvage / La Quarantaine / Primo Piano / Vesuve Productions / Sodasound / Alios Dev / Infrason...
- YesparkPaid Acquisition ManagerE-COMMERCESeptember 2023 - March 2024 (6 months)Yespark is a French leader, revolutionizing the parking rental market. (French Tech 120 in 2023).SEA-GoogleAds/Editor - Management, optimization of 1000 Campaigns / 7-figure Budget, Perfmax, LeadGen, Search, Youtube, Display. ROAS increase of 8%.SMA - Meta Business Manager - Management, optimization of 30 Campaigns / 6-figure Budget, conceptualization and implementation of new visuals, Advantage+ and catalog. ROI increase of 20%.App Acquisition - Apple Search Ads, Google Ads UAC - Management, optimization of 20 Campaigns, development of Custom Product Pages, development of a "Paris moto" strategy. Download increase of 17%.CRM - Blueshift - Creation and monitoring of a new retention campaign. 120 subscriptions reactivated.SEO - Article writing, research of qualified and toxic backlinks. 2 collaborations for qualified backlinks.
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Education
- Growth Marketing 6 Weeks, MarketingGrowth Tribe2022Growth Marketing 6 Semaines, Marketing
- Master's degree, General Business / Digital MarketingINSEEC Grande Ecole2016Master's degree, General Business / Digital Marketing