Freelancer profile translated to English.

Description

For over 15 years, I have been helping leaders of small businesses and their teams anticipate changes in their business environment to adapt their positioning and development strategies and innovate in the products and services they offer to their clients.

My support is both comprehensive yet pragmatic and very operational: As a co-pilot, I help you establish a winning strategy and break it down into an operational roadmap that covers financial management, team management, organization, and sales development.

Expert in artisanal and commercial activities, I am as comfortable with service industries as I am with those that shape matter by valuing manual or creative know-how.

I also support project leaders who are embarking on an entrepreneurial adventure with a meaningful activity that has social and environmental added value.

I help them define their business model, conduct market research and deployment strategy, as well as seek public or private funding.

Monitoring (competitive, technological, commercial) and information research (qualitative or quantitative market research) are in my DNA: finding the right information, at the right time, for the right decision.

Whether you are a larger structure, regardless of your sector of activity, I provide a la carte monitoring and information research services, as well as various studies: technological state of the art, competitive benchmarking, qualitative study, quantitative survey via social networks, focus group moderation, etc.

Energy, pragmatism, empathy, responsiveness, and creativity are the values I bring to my clients, for comprehensive yet operational support.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Aix-en-Provence (up to 100km), Lyon (up to 100km), Valence (up to km)

Qualinoa
Commercial launch of a quinoa-based bread baking kit
AGRICULTURE
July 2024 - September 2024 (3 months)
Montpellier, France
Qualiona is a foodtech startup that offers baking mixes to easily make high nutritional value bread at home.
After months of R&D to develop the recipes, I was contacted by the founder to work on the commercial launch for both consumers and professionals. For consumers, I designed and implemented an inbound and outbound marketing strategy, assisted with social media account creation, customer segmentation, and formalized customer benefits. For professionals, I defined a 3-step direct prospecting approach with prior prospect qualification.
Content Strategy Sales Process Sales Prospecting
Tousolar
Optimize and structure the sales process
ENERGY AND UTILITIES
April 2024 - September 2024 (6 months)
Toulouse, France
Tousolar is a company specializing in the design and installation of photovoltaic panels for self-consumption for individuals and professionals.
I assisted this young company in structuring and optimizing their sales funnel, from lead generation through natural referencing and inbound marketing techniques to customer follow-up. Customer segmentation, needs discovery framework...
Inbound Marketing Conversion Funnel Prospecting Sales Arguments
Ilya Tech
Marketing Launch Strategy
CIVIL ENGINEERING
February 2022 - May 2022 (4 months)
Toulouse, France
Ilya Tech is a proptech/cleantech startup that has developed an ecological shower that recycles water, leading to savings of up to 70%.
I assisted Ilya in highlighting their offering compared to the competition, as well as in customer segmentation, particularly for the B2B sector. Following this, I helped the two founders conduct market/usage studies to better understand the practices of individuals and certain professionals (hospitality, campsites, etc.) through online and qualitative surveys. Then I helped them work on their launch marketing strategy, including pre-orders to initiate production.
This work enabled them to build their pitch and raise €150k from business angels on the show "Qui veut être mon Associé" (Who wants to be my partner?).
Market Research B2B Marketing Strategy Digital Marketing Strategy