Freelancer profile translated to English.

Description

I support my clients (Startups, SMEs, and Large Accounts) across the entire Digital Analytics chain and in defining/optimizing their digital strategy:

► data collection (advanced tagging plan linked to your business objectives)

configuration of Analytics tracking tools: expert in the Google suite (GTM - GA - Optimize - DataStudio) Hotjar, Mixpanel etc.

► data exploitation to define and manage marketing actions (acquisition & CRO)

► implementation of media tags (criteo, tradelab, Gamned etc)

► implementation & optimization of acquisition levers: Adwords - Media - Facebook - Instagram etc

DNA: exploit data > test improvement hypotheses > increase ROI

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Kiloutou
Web Analytics Consultant
E-COMMERCE
April 2018 - Today (8 years and 3 months)
Paris, France
Web Analytics Audit (Web - Mobile App)
Analytics Strategy Definition
Web - Mobile App Tagging Plan
GTM - GA - Firebase Tools Setup
Data Quality
GDPR
Google Tag Manager Tagging Plan Google Analytics Firebase Adjust
La Vie Naturelle
Web Analytics Consultant - Digital Marketing Strategy
E-COMMERCE
October 2017 - Today (8 years and 9 months)
Digital Marketing Strategy Definition:
- SEO Optimization
- Google Ads Campaign Setup (Search + Shopping)
- Marketing Team Coaching and Training
- Data Studio Reporting
etc.

Analytics Tracking:
- Advanced Tagging Plan
- GTM / GA Configuration
- Tracking Maintenance & Evolution
- GDPR

Support for Redesign Projects
Google Analytics Google Tag Manager Google AdWords SEO Tagging Plan
Net Media Group
Web Analytics Consultant - Digital Marketing Strategy
PRESS AND MEDIA
October 2017 - Today (8 years and 9 months)
Paris, France
Analytics Setup for Major Sites in the NMG Ecosystem:
- 5 countries / 6 brands / 20 sites.
- Analytics tracking was migrated to Google Tag Manager, and the account structure (GA - GTM) was reworked to optimize tracking governance and its evolution over time.

- Analysis of SEO evolution, which led to the definition of a roadmap to optimize Organic Acquisition
Tagging Plan Google Analytics SEO Google Tag Manager