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Olivier CanuOC

Olivier Canu

B2B & B2C Copywriter | Digital, Food & Hospitality

€550/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Do you have a quality product or service and want your messages to reflect that value?
Whether you've already communicated or are starting from scratch, you know that the right words make a difference.
My role: to transform your ideas into clear and engaging content to capture the attention of your prospects and convince them to act.

What I offer.
I cover all copywriting: SEO-optimized landing pages and key website pages; email marketing sequences to convert; social media content to develop visibility and engagement.
I also write video scripts, product sheets, and e-commerce pages designed to sell, as well as brand storytelling that creates a lasting connection with your customers.
I also provide UX writing (micro-copy, CTAs, user journeys) and consulting: audits, funnels, personas, and workshops.

Who I help.
Digital players: with over 20 years in IT and project management, I understand the challenges of SaaS, startups, and B2B solutions, and I know how to translate technical aspects into clear and attractive benefits.
Food & Hospitality players: with a BTS in Management & Marketing applied to restaurants and hotels, I worked in restaurants and then as Communications Director for a food import-export and e-commerce company. This background allows me to help brands, restaurateurs, and hoteliers attract and retain their customers.

My added value.
I'm not just a writer: I bring a 360° vision from my dual background. In digital, I understand your products and challenges. In Food & Hospitality, I know your business realities. This rare combination allows me to create credible and effective content.

The solution.
With this cross-expertise, I help my clients clarify their messages, structure their communication, and boost their conversions.
👉I transform your know-how into stories that grow your business.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Kopyritm
    Copywriter – Digital & Food & Hospitality Specialist
    CONSULTING AND AUDITS
    February 2025 - Today (1 year and 4 months)
    Saint-Germain-en-Laye, France
    Writing high-value content to help companies clarify their message and boost their conversions.

    Conversion-optimized landing pages

    Email marketing sequences (onboarding, follow-up, newsletters)

    Social media content (LinkedIn, Instagram, sponsored campaigns)

    Brand storytelling and editorial identity

    Product sheets and e-commerce pages

    Video scripts and advertising messages
    Also provides UX writing (micro-copy, user journeys) and editorial strategy (audits, funnels, personas, workshops).
    Copywriting Storytelling Email marketing strategy Brand identity SEO web writing
  • Laboiteaprojet
    Digital Project Coordination & Trainer
    DIGITAL AND IT
    April 2011 - Today (15 years and 2 months)
    Yvelines, Île-de-France, France
    Management of digital projects in e-commerce, mobile applications, and SaaS.
    Scrum Master role: facilitating agile teams, implementing adapted methodologies (Scrum, Kanban), and monitoring product delivery.
    Consulting mission: strategic support, requirements definition, roadmap definition, budget management, and stakeholder coordination.
    Experience as a trainer: raising awareness and training teams on best practices in project management and agile methods.
    Agile methodology Scrum
  • Luxe Corp French Food & Beverage
    Marketing Project Manager – Partner
    IMPORT AND EXPORT
    November 2010 - September 2014 (3 years and 10 months)
    Bengaluru, Karnataka, Inde
    Implementation and management of the group's marketing tools during the launch phase.
    Creation and management of a B2C e-commerce platform (Yzury, Prestashop): writing specifications, project monitoring, and technical coordination.
    Development of digital strategy: online marketing, product sheet management, email campaigns, and loyalty actions.
    Management of offshore teams based in Pondicherry, with performance monitoring and process optimization.
    Digital marketing strategy E-commerce product sheets Marketing Management Online marketing Team management

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Education

  • Digital Project Manager - RNCP Level 6 Diploma (Bac +3/4)
    OpenClassrooms
    Coordonnez des équipes pluridisciplinaires dans la réalisation de projets numériques. - Devenez chef de projet digital - Réalisez un projet à partir d’un cahier des charges - Participez au sprint de développement d’un site e-commerce - Développez votre présence en ligne, - Initialisez un projet de refonte avec une démarche qualité Web - Créez une application avec un développeur, - Réalisez une analyse de faisabilité pour un projet innovant - Répondez a un appel d’offres pour la conception d’un logiciel - Supervisez une refonte de site - Réalisez un projet digital à impact social
  • Multimedia Application Development - RNCP Level 5 Diploma (BAC+2)
    Doranco Ecole Supérieure des Technologies Créatives
    2016
    - HTML5 et CSS3 perfectionnement - Framework Bootstap - E-marketing - Réseaux sociaux - E-réputation - UI/UX Design

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