Freelancer profile translated to English.

Description

With my degree in curiosity, throughout my career in the music industry, communication, or gaming, I have sought to innovate, create, and grow businesses through different achievements. Stepping out of clichés and the beaten path by imagining systems that interact with audiences. As a true "creative marketer," I have turned my passions into my professions. In recent years, I have added meaning. I will always ask you "why?" before "what?", inevitably finding the phrase that tells your story. My multi-expertise is an asset, and everything related to Pop Culture and trends nourishes me and will nourish you. For marketed and effective storytelling, responsible 360 communication, and creative, innovative, and meaningful content.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

52 Entertainment - Gaming Industry (100M+)
Vice President
January 2021 - May 2024 (3 years and 4 months)
• Lead and inspire high-level storytelling efforts across creative corporate, internal and external communications.
• External communication & employer brand : Develop the visibility and attractiveness of the company and all the studios with new company values and a strong brand employment exposure.
• Editorial, content strategy and animation of company & studios social networks (Linkedin, Instagram, Discord, X…).
• B2C communication director of Virtual Regatta, e-sailing gaming platform : Social, Media, PR and partnerships.
• Internal communication: Bring together teams from different studios (US, Vietnam, France, Bulgaria…).
• Manage and inspire a team of internal designers, copywriters and external agencies to deliver cohesive coms.
• PR strategy and events : Management of PR agencies, proactive PR initiatives.
• Create and drive the first ever ESG strategy within the group built from the ground up :
• Monitor performance and strategy results by defining ESG KPIS indicators.
• 3 years of impactful actions : MEASURE - REDUCE – DONATE – COMMUNICATE
KoolKoz Studio - Talents Management Company
Co-Founder
January 2020 - January 2021 (1 year)
• Management of a talent's collective feat. ex Canal + "Action Discrete" team (Julien Cazarre –RMC & Sebastien Thoen – RTL / France TV). <
• Digital campaigns, brand content, lobbying, PR with media agencies, media houses, platforms, ad agencies...
We Are Addict - Communication Agency
Co-Founder & Associate Director
January 2013 - January 2019 (6 years)
• Online/offline communication & marketing campaigns, ads, social media, brand content.
• Lobbying, PR with brands CEO, media agencies, freelances, press…
• Key accounts : Dominos's Pizza, SG, Guerlain, Marc Dorcel, Paramount Pictures, WarnerBros, Paylib, BnpParibas…