Freelancer profile translated to English.

Description

I support you in your commercial development in France and abroad. Opening and structuring markets locally and internationally: commercial and marketing strategy, prospecting, negotiation and sales management, management of distribution networks (GMS, HORECA, Wholesalers, Industry, Retail, B2B...). Training, coaching and support for your teams. With field experience in commerce and marketing in various sectors, I carry out one-off operational or ongoing missions to secure your growth projects with agility. Let's discuss it!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Nantes (up to 50km)

Manager de Transition
INTERNATIONAL SALES & MARKETING DIRECTOR
December 2024 - May 2026 (1 year and 5 months)
Development and management of commercial and marketing strategies in France and abroad, generating sustainable growth and profitability. Proven success in launching businesses, conquering and expanding markets, managing growth and transformation in complex or competitive environments. Management of key strategic accounts, structuring of B2B distribution networks, and team management.
CADRES EN MISSION
Business Dev.
CONSULTING AND AUDITS
September 2024 - Today (1 year and 11 months)
Loire-Atlantique, France
Support for full-time or part-time transition missions, through payroll leasing.
MAG'M
Commercial & Marketing Director
AGRICULTURE
January 2019 - November 2023 (4 years and 10 months)
Loire-Atlantique, France
• Member of the Management Committee. Participation in the turnaround/recovery strategy of the family SME (~100 employees) before its sale to a fund (LBO).
• Profitable growth strategy, all channels GMS and HORECA (RHF, RHD, CHR, wholesalers and distributors): +33% turnover in 4 years (€15M). +5 points gross margin.
• Accelerated internationalization Retail and Food Service. Participation in international trade shows. World export revenue x2 and revenue x3 in strategic areas of Asia and the Americas. Export share increased from 50% to +80% (+30 countries).
• Marketing strategy (positioning, identity, refocusing of the offer: ranges, recipes, private labels and private brands, pricing policy) and direct management of client accounts.
• Management: 7 direct reports (KAM France and Export, Sales Admin, Marketing) + country agents.
• Optimization of margins and P&L, implementation of KPIs, dashboards, and reporting.