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Olivier BayecOB

Olivier Bayec

Consultant Growth Marketing 🚀 - ADS/MAILING/CRO

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivier

Freelance Growth Marketing: Data-Driven Strategies to Accelerate Your Growth

Looking for an expert to boost your customer acquisition, maximize your advertising performance, or improve your conversion rate? As a freelance Growth Marketer, I help companies achieve their growth objectives through innovative strategies and high-performing campaigns.

My expertise covers several key levers:

1 - Mailing and Automation:I design and implement mailing strategies tailored to each stage of your conversion funnel. Whether it's nurturing leads, improving customer retention, or driving additional sales, I use automation tools and targeted email sequences to optimize engagement while reducing acquisition costs.

2 - SEA:With several years of experience in managing Google Ads campaigns, I help you maximize your visibility on search engines. My data-driven approach involves structuring campaigns and refining targeting to achieve the best possible return on investment. Through continuous optimization, I improve performance while reducing advertising costs.

3 - Paid Social:Social platforms (Meta, Linkedin) are powerful levers for reaching your audiences. I develop paid advertising strategies on social networks based on a deep understanding of your audience and business objectives. From creating impactful ads to tracking results, I ensure that every euro invested generates real impact on your growth.

As a growth marketer, I focus on a data-driven approach, based on regular A/B testing, in-depth analysis, and continuous optimization.

#ecommerce #leadgen #SEO #shopping #SEA #googleads #metaads #faceookads #instagramads
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Portuguese

    Conversational

Remote only
Primarily works remotely

Experience

  • AdWorkers
    Consultant Growth Marketing - SEA/PAID SOCIAL/MAILING
    DIGITAL AND IT
    December 2019 - Today (6 years and 6 months)
    Paris, France
    - Plan and execute media activation campaigns (SEA: Google Ads, Facebook Ads, Linkedin Ads, Amazon Ads...)
    - Audit and implement recommendations on media activation campaigns
    - Reporting of ongoing campaigns and final debriefing
    - Identification, understanding, and integration of client needs in relation to their objectives
    - Analysis of acquisition campaign performance
    - Management of deliverables within deadlines and client objectives
    - Evangelization on digital acquisition best practices (SEA, SEO, Google Ads...)
    - Analysis of global website traffic data (Traffic Management)
    - Proficiency in the following advertising platforms: Google Ads, Facebook Ads, Amazon Ads, Linkedin Ads, Twitter Ads, Snapchat
    - Proficiency in the following tracking platforms: Google Analytics, Adobe Analytics, Google Tag Manager
    - Management of +€1M in media spend YoY
    - Clients: Small, Medium, and Large
    Google Ads SEA Google AdWords Facebook Ads Google Analytics Traffic Management SEM Big Data Data Analysis
  • Celsius Agency
    Senior Traffic Manager
    DIGITAL AND IT
    May 2018 - November 2019 (1 year and 7 months)
    Paris, France
    - Plan and manage digital media activation services (SEA, Social, display, VOL)
    - Perform activation recommendations, campaign reports, and performance analysis
    - Identify, understand, and integrate client objectives
    - Manage deliverables to optimize client relationships: respect for deadlines and client objectives
    - Google Ads (Search, Shopping, Display, Video)
    - Facebook Ads
    - Amazon Ads
    - DV 360
    - Management of +€5M in Media Spend (YOY)
    - Clients: Small, Medium, and Large
    Traffic Management SEA Reporting Google AdWords Google Analytics Facebook Marketing
  • Shopsquare
    Co-Founder
    E-COMMERCE
    March 2015 - July 2017 (2 years and 4 months)
    Paris, France
    Shopsquare.fr is a search engine specializing in fashion. Our platform currently lists nearly 5000 brands and over 2 million products.

    Responsibilities:
    - Definition and implementation of the marketing strategy
    - Monitoring of traffic/acquisition KPIs, and implementation of recommendations
    - Implementation of an acquisition strategy (Social, SEO/SEA, Growth Hacking, Content, and Viral Marketing)
    - Participation in improving the site's UX and conversion
    - Definition of the website's "scaling" strategy
    - Setup of financial monitoring dashboards
    - Creation of financial dashboards for fundraising
    Traffic Management SEA SEO Webmarketing Strategy Web Project Management User Experience Design Reporting

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Education

  • Bachelor's Degree - Digital Marketing
    ESG
    2015

Certifications

Skill set

Categories