Freelancer profile translated to English.
Back to original languageAbout Olivier
With nearly 10 years of experience in digital, I work in the following areas:
🔷 Tracking
🔹Advanced tracking audit
🔹Tagging plan and tagging strategy
🔹Technical implementations
🔹Tag management
🔹Server-side migration
🔸Tools: Google Tag Manager, Tag Commander, Segment
🔷 Analytics and visualization
🔹Definition and monitoring of online and offline KPIs
🔹Dashboarding and reporting automation
🔹Implementation of attribution models
🔹Recommendations issued to business teams
🔸Tools: Google Analytics, GA4, Piano Analytics, Amplitude, Looker Studio, Tableau, Power BI
🔷 CRO (Conversion Rate Optimization)
🔹Analysis of customer behavior and journeys
🔹Identification of friction points (pain points)
🔹Planning of hypothesis roadmaps for improvement
🔹Implementation of A/B tests and results monitoring
🔹Recommendations transmitted to Product/UX/E-merch teams
🔹Improvement of conversion rate and incremental revenue generated
🔸Tools: AB Tasty, Insider, Contentsquare, Hotjar,
🔷 GDPR Compliance
🔹Implementation and improvement of consent banners
🔹Compliance
🔹Consent rate monitoring
🔸Tools: One Trust, Didomi
French
Native or bilingual
English
Fluent
Can work on-site
Malakoff (up to 50km)
Experience
- FranprixHead of Web Data Analyst & E-merchNovember 2023 - June 2025 (1 year and 7 months)Vitry-sur-Seine, FranceManagement of teams working on Franprix merchant sites & apps for:- Tracking (tagging plan, tag management, server-side migration)- Web and data analysis:• customer behavior analysis (audiences, journeys, conversion funnels)• KPI definition and monitoring, data visualization, recommendations to product teams- Implementation of a CRO methodology (via A/B testing) integrated into the decision-making process- Management of e-merchandising strategy (space monetization, search, product catalog promotion, cross-sell, ranking)
- PicardWeb & Data AnalystAGRICULTUREAugust 2021 - October 2023 (2 years and 2 months)Issy-les-Moulineaux, France- Data collection and validation: consent, tagging plan, GA4 migration- Data utilization: dashboarding, SQL queries, KPI monitoring, analytics support and training, data evangelization within teams- CRO approach: customer journey analysis, pain point identification, roadmap management for improvements, A/B testing, recommendations to Product teams
- E.LeclercWeb AnalystApril 2017 - August 2021 (4 years and 4 months)94200 Ivry-sur-Seine, France- Scope: 9 merchant sites- Construction, evolution, and implementation of tagging plans (datalayer) in close collaboration with technical teams- Tracking and Tag Management (GTM) management- Implementation, configuration, and use of analytics tools- In-depth analysis of customer behavior via SQL queries on BigQuery - KPI definition, reporting, and business-oriented optimization recommendations- Analytics support and training for teams
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Education
- DUT Techniques de commercialisationIUT de Sceaux2010DUT Techniques de commercialisation
- Master of Science (Msc)SKEMA Business School2014Master of Science (Msc)