Freelancer profile translated to English.
Back to original languageAbout Olivier
A lover of words, I believe in their power for any project, whether business or societal. Everything is communication, everything is writing.
I enjoy finding the right, mobilizing word, in French as well as in English, and then articulating it in a sentence that comes to life.
I wish to reconcile my business culture with my writing appetite, in service of brands: combining solid international economic and corporate culture (ESSEC and 8 years at CHANEL) with a refined sensibility for strategic communication (CELSA then creative planning for beauty/health/hygiene advertising).
I offer my copywriting and brand image consulting (branding) services: supporting a brand in its positioning, working on its identity, the substance of its discourse; with tools such as the brand platform, manifesto, signature, recommendations on tone, lexical fields… This can take the form of a brand book and even ideas for communication campaigns.
I enjoy working on copywriting for shorter assignments: press releases, speech writing, website page rewriting.
I put my creativity, curiosity, great rigor, and commitment at your disposal.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Grasse (up to 30km), Paris (up to 10km)
Experience
- ZorbaCreative strategistDIGITAL AND ITApril 2020 - April 2022 (2 years)Paris, FranceDual role of strategic planner and copywriterAdvertising agency specializing in scientific storytelling▪ Brand positioning, product launch missions (digital, images, texts & videos)▪ Development of communication and editorial strategies for international clients (health, beauty, care)▪ Conception and writing of the creative strategy (big ideas, storytelling) in conjunction with the agency's other departments – sales, art direction, production▪ Monitoring of trends and consumer behaviors
- Publicis ConseilAssistant strategic plannerDIGITAL AND ITAugust 2019 - February 2020 (7 months)Île-de-France, FranceReporting to 2 agencies: Publicis Conseil | Beauty Factory L'Oréal & Publicis Sapient | Brand Experience▪ Market and consumer trend analysis, competitive intelligence (benchmarks, competitive reviews)▪ Recommendation of positioning and communication platform for the media ecosystem▪ Creative brief (conception and presentation to the creative teams)
- CHANELFinance & Operations | Perfumes-Beauty & FashionLUXURY GOODSJuly 2010 - September 2018 (8 years and 3 months)Neuilly-sur-Seine, FranceManagement control and retail operations roles for the European market▪ Management of complex, multidimensional thinking, developed by IS▪ Business case modeling (retail & wholesale distribution), budget construction and presentation▪ Pursuit of coherence and precision▪ Guarantor of financial data reliability (Consolidation Manager)▪ Performance analysis, KPI monitoring and construction (Finance & Operations)▪ Supervision of a retail point of sale, direct management of 6 people
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Education
- Master of ScienceESSEC - ESSEC Business School2012Master of Science (M.Sc.), Business, Management, Marketing, and Related Support Services
- Master 2 (M2), Brand, Communication and DigitalCELSA - Ecole des hautes études en sciences de l'information et de la communication2020Master 2 (M2), Marque, Communication et Numérique