Olivia Tanrattana

With over 8 years of experience in digital marketing and communication, I now support purpose-driven organizations and growing businesses in defining and implementing high-performing and coherent marketing strategies.

After more than three years as Head of Marketing Communication at Diggers Factory, an international on-demand vinyl production platform, I led 360° marketing and communication strategies, covering acquisition, branding, CRM, and partnerships. There, I drove a profound transformation of growth levers (SEA, social ads, content, emailing, events), managed key KPIs (CAC, ROI, conversion rates), handled substantial budgets, and led a team of 3 people in coordination with external agencies.

More recently, I work as a freelancer for the association Les Enfants du Mékong, where I support teams on digital marketing and acquisition challenges, with a strong focus on impact, budget efficiency, and message clarity. This role allows me to use my expertise for meaningful causes, adapting strategies to the constraints and objectives of the non-profit sector.

At the intersection of analysis, strategy, and creativity, I bring a structured, results-oriented, and deeply human approach. I provide both strategic consulting and operational support, with a constant focus on efficiency, brand consistency, and measurable impact.