Freelancer profile translated to English.

Description

Brand & Marketing Strategy Consultant | Ex-Director DIM & Sony | Editorial Expert

Senior expertise to fuel your growth: from Strategic Vision to Operational Excellence.

With over 15 years of experience in leading global companies (Sony, Hanesbrands) and agile SMEs, I support leaders and marketing directors on three major pillars:

Consulting & Brand Management: Brand audit, premium positioning, and management of complex portfolios (multi-SKUs). I transform your consumer insights into business opportunities.
Editorial Strategy & Applied AI: I integrate generative AI to boost your marketing productivity without sacrificing quality. Creation of high-end content, editorial guidelines, and intelligent automation.
Coaching & Support: I help your teams develop expertise in performance management (Sell-in/Sell-out) and AI tool adoption.

Why work with me?

Dual culture: Rigor of large corporations + agility of freelancing.

ROI-driven approach: Every word and strategy serves your KPIs.

Multilingual: Ability to manage projects in French, Spanish, or English.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Portuguese
Conversational
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km)

BLACK STAR
Marketing & Communication Manager
January 2023 - Today (3 years and 5 months)
- Global marketing mission and digital strategy for the #reconditionedtires brand LEONARD.
- Management of marketing projects, content, and brand coordination.
- Direct relationship with clients (auto centers) and reporting to the General Manager to increase visibility and sales.
Marketing Consulting Project Management Branding Social Media Consulting
Freelance
Marketing & Communication Consultant
July 2021 - December 2022 (1 year and 5 months)
- Strategic and operational marketing consulting.
- Digital communication: community management, influence, and content creation.
- Direction of creative and editorial projects, from concept to implementation.
Remote Food Service Editorial Strategy Consulting
DIM
Brand Group Manager
February 2016 - October 2017 (1 year and 8 months)
Paris, France
- Strategic management of European brands and construction of annual marketing plans.
- Collection management, product innovation, and launches during key periods.
- Cross-functional coordination of innovation, style, R&D, and purchasing teams.
- Recommendation and orchestration of EU launch plans (media, digital, instore, PR).