Freelancer profile translated to English.
Back to original languageAbout Olivia
Expert analytics consultant, I support my clients in defining business KPIs and implementing a suitable web analytics strategy.
You can entrust me with the following missions:
- Websitetagging plan(according to your business KPIs)
- Implementation of a tracking environment (Google Tag Manager+Google Analytics 4)
- Implementation ofServer-Side tracking
- Implementation of anRGPD consent bannerfor collecting user consent.
-Tracking compliancewith RGPD
- Implementation of Google'sConsent Mode v2
- Implementation of adata visualization tool(Looker Studio) to monitor your business with custom dashboards.
French
Native or bilingual
English
Native or bilingual
German
Fluent
Remote only
Primarily works remotely
Experience
- UniversemAnalytics ConsultantDIGITAL AND ITFebruary 2023 - Today (3 years and 4 months)Bruxelles, BelgiumAnalytics consultant for Universem agency clients:👉 Definition of Macro/Micro Objectives and writing of the tracking plan👉 Configuration of Google Analytics 4 analytics tracking via Google Tag Manager👉 Configuration of marketing and advertising tags👉 Custom dashboards on Looker Studio👉 Web analysis and support on key KPIs
- GeolidAccount DirectorMarch 2020 - Today (6 years and 3 months)Lyon, FranceAudit of the existing situation and integration of the solution into each client's digital ecosystem. Definition of key indicators for each client, for daily measurement and monitoring in the SaaS solution. Harmonization of national and local digital communication actions. Onboarding of network points of sale and deployment of the solution. Reporting & presentation of results for the brand and points of sale.
- UpMyBizSenior E-business Strategy & Webmarketing Consultant - Head of Acquisition DepartmentAugust 2018 - March 2020 (1 year and 7 months)Lyon, FranceStrategic advice to executives on developing their digital business. Elaboration of Digital Business Plans and online revenue potential. Webmarketing Strategy. Project management for website redesign or creation (writing specifications, managing service providers). Dashboard construction, analysis and recommendations. E-commerce site audits: traffic quality, conversion. Ergonomics/UX, A/B testing.
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Education
- Master of BusinessICN Business School2008Master's degree, Business
- BTS in Visual CommunicationLISAA - The Higher Institute of Applied Arts2005BTS communication visuelle