Freelancer profile translated to English.

Description

Sometimes, all it takes is the right word to bring a brand to life.

I am an onomatopoeist. I create names for brands, places, programs, and projects.

Naming is a foundational act. Before logos, before campaigns, before speeches... there is a word. A word that unites. A word that distinguishes. A word that tells a story.

I seek (and find with you) names that carry your vision, your values, that make sense, and that open up an imaginary world for your audiences.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

Cargoplume
Naming, Branding, Storytelling Expert
CONSULTING AND AUDITS
January 2023 - Today (3 years and 7 months)
Lille, France
Creative and strategic, I help you define your brand's DNA and find the name that will embody your values, your vision, your missions, your promise, and ultimately win over your community. I facilitate collaborative and creative workshops with your stakeholders to establish a semantic map and explore territories of meaning. I pay attention to the evocative, narrative, and emotional potential of the names and foundational stories I create.
Communication Strategy Consulting Editorial Strategy Brand Creation Copywriting Brand Platform
Bien fait pour ta Com' / On est bien là
Account Director, Editorial Manager, Content Creator
PUBLIC SECTOR
January 2014 - January 2022 (8 years)
Lille, France
Co-founder, manager, employee entrepreneur partner of the CAE On est bien là.

A horizontal cooperative adventure rich in learning, encounters, and skill development in the social and solidarity economy ecosystem, CAE and SCOP statuses, collective intelligence, popular education and citizen mobilization, facilitation, popularization, and promotion of complex projects. Mastered the art of public procurement and tender responses. For projects with meaning.

> Business plan, corporate strategy, business development, project management, team management, budget management, collective intelligence, facilitation methods, training.
Project Management Implementation of Communication Plan Editorial Strategy Business Development Strategy Training Facilitation
La Fabrique des quartiers spla
Communication Manager
January 2013 - January 2014 (1 year)
A one-year transition in a fixed-term contract. Creation and development of communication tools (Website, product sheets...)