Olivia Ronsain

EU Tax Observatory (since 2022)

Strategy: definition and implementation of the communication strategy in Europe

Press relations: organization of international embargoed campaigns, production of press releases and media kits, sending pitches to comment on current events

Digital strategy: creation of impactful content adapted to target audiences and distribution channels; benchmarking of new practices; social listening

Websites: SEO optimization; content management

Advocacy: Regular meetings with national and international political leaders, and with European institutions. Development of the network of political decision-makers.

Strategy: definition and implementation of the international communication strategy

Press relations: organization of international embargoed campaigns, production of press releases and media kits, sending pitches to comment on current events

Digital strategy: creation of content adapted to target audiences and distribution channels, with the aim of educating the public on report findings; benchmarking of new practices; social listening

Websites: content management; SEO and user experience (UX) optimization; coordination of the creation of 2 websites

International campaign for the launch of the World Inequality Report 2022: coordination of the embargoed media campaign and the associated website creation, creation of digital content including 3 motion design videos, content management on social networks. Result: over 10,000 articles and interviews in the media

Media training: Organization of sessions for the team

Publishing: Coordination of the editorial calendar and editing of publications on InDesign

Communication: promotion of publications on the website, social networks and via emailing campaigns

Social networks: creation of impactful content and messages to promote publications

Newsletters: design and writing of bi-monthly newsletters, management of book reviews