Freelancer profile translated to English.
Back to original languageAbout Olivia
Expert in Consumer Marketing & Communication | Brand Development & Innovation | Marketing Team Management | Board Member
An expert inconsumer marketingwith over23 years of experience**, I stand out with my profile as a **developer of brands and productsinB2B2C**. Specializing in **innovation developmentand360° activation plans**, I know how to **optimize SEO, customer journeys, media strategy,or **digital strategy**.
Throughout my career, I have worked onconsumer productsin various sectors such as **pet food**, **home appliances**, **hardware**, **adhesives**, and **laser technology**. My expertise covers **all marketing professions**: **product management, trade marketing, digital marketing, category management, market research, and media planning**...
Recognized for my ability to solve complex problems with anout-of-the-boxmindset, I can manage teams ofup to 20 peopleandinfluenceeffectively. Mystrategic instinct**, **results orientation**, **speed of execution**, and **appetite for international marketsenable me to succeed in **dynamic environments**.
My strengths:
- Development andlaunch of innovative products
- Expertise inretailer panel analysis (Nielsen, GFK)
- Management of internationalmarketing & communicationteams
- Support forbrand digitalization
Are you looking for an expert to create added value throughproduct innovationor **brand repositioning**, to **supplement/build a marketing team**, **manage complex projects**, or **lead a 360° activation plan**? **Call me**!
French
Native or bilingual
Romanian
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
German
Basic
Can work on-site
La Garenne-Colombes (up to 50km)
Experience
- Bostik
On Malt
PROJECT: Revitalization of the multi-brand strategy and management for Bostik C&C FranceCHEMICALFebruary 2026 - May 2026 (2 months)Puteaux, FranceMulti-brand strategy — Right-hand to the French Marketing Director
Methodology in 3 phases*1. Map the existing situation— Analyze the portfolio and competitor landscapes from 3 perspectives (desired / communicated / perceived positioning), and formalize the presence of each brand by market, segment, channel, and key account.*2. Reveal tensions— Compare the maps to identify overlaps, inconsistencies, and gaps; structure Board decisions around 4 questions: which brand, which market, which segment, which promise — integrating Group constraints (central governance vs. local autonomy).*3. Build the strategy for tomorrow— Define the target multi-brand architecture (strategic roles, differentiated value propositions, messaging per target) and the prioritized deployment plan (quick wins + multi-year roadmap: ranges, packaging, guidelines).Setup & results*Mixed 3-stage setup— 1:1 Marketing Director sessions to frame hypotheses, cross-functional team workshops (Marketing, Sales, Finance) to produce decisions, Board validations to anchor decisions.*Funnel progression— From shared diagnosis (ambition, audit, competition) to strategic choices (architecture, landscapes) then to operational aspects (taglines, activation), each step building on the deliverables of the previous one.*Actionable results— Approved architecture, clarified governance, decision-maker-validated taglines, immediately deployable roadmap — built with the teams to ensure buy-in. - OLIX SASPresidentCONSULTING AND AUDITSOctober 2024 - Today (1 year and 8 months)La Garenne-Colombes, FranceOutsourced Marketing and Communication Director | Part-time CMO | ESCP Master's Lecturer / Corporate Trainer1/ EXTERNAL MARKETING & COMMUNICATION SUPPORT > established company / regular or occasional additional resource on a project- Development of short, medium, and long-term marketing and CSR strategy- Revitalization or creation of the company's, brand's, or product range's positioning- Creation of a 360° commercial animation / communication plan for the B2B/B2C target audience2/ MARKETING & COMMUNICATION OFFER SETUP > business creators (1st hour free)- create the product/service offering with detailed pricing by range- conduct competitive market research- identify its differentiating value proposition- identify its target audience and sales/communication channels- identify the necessary budgets- develop, test, and optimize its pitch- develop, test, and optimize its company presentation for clients / investors / shareholders3/ EMPLOYEE AWARENESS OF CSR IMPACTS (workshops or training for 8 people, 4h)- Facilitate workshops on carbon footprint awareness in companies (modern tools / personal impact)- Training on CSR Fundamentals in Business to learn the basics- In-depth modules on a specific CSR topic
- BEKO FranceDirector Marketing Communications FranceSeptember 2022 - September 2024 (2 years)La Plaine Saint-denis, Saint-Denis, France- Member of the Management Committee.- Lead a team of 20 people responsible for Product Management / Trade Marketing / Digital Marketing / Communication- Drive the dynamics of the 3 brands BEKO #2 in Europe #1 in France, GRUNDIG & LEISURE through its wide portfolio of home appliances (refrigerators, washing machines, dryers, dishwashers, ovens, hobs, small appliances, vacuums, air treatment, laundry care, audio, etc.)- French scope in Mass Retail, Specialized Retail, Kitchen Designers, Wholesalers, DIY Stores, Pure Players- Within the ARCELIK group, €1.9 billion in revenue.
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Education
- Fundamentals of Sustainable Business, SustainabilityCentraleSupélec2022Les Fondamentaux de l'Entreprise Durable, Sustainability
- MASTERCLASS SUSTAINABLE MANAGEMENT, CSR SUSTAINABILITYEcoLearn2023MASTERCLASS 21 DIRECTION DURABLE, RSE SUSTAINABILITY