Olivia Oger

• Member of the Executive Committee

• Definition and management of the group's overall marketing and communication strategy, in a retail, food & hospitality, multi-site, and international environment.

• Complete structuring of the marketing function: recruitment, organization, and skill development of a professional and high-performing marketing team, growing from 3 to 6 FTEs, covering brand strategy, communication, digital, network activation, and innovation.

• Definition and deployment of the international brand positioning, ensuring consistency, differentiation, and clarity across all markets.

• Management of marketing relations with the franchise network:

• Building a collaborative approach between headquarters and franchisees,

• Supporting franchisees in deploying brand strategies and campaigns,

• Strengthening local buy-in, alignment, and performance.

• Design and orchestration of 360° campaigns (on/offline, social media, CRM, point-of-sale activation), with a focus on creating business value (traffic, revenue, customer engagement).

• Management of product innovation and customer experience initiatives, in close collaboration with operational teams and the network.

• Implementation of performance-oriented marketing governance: KPIs, budget management, ROI, cross-functional coordination with general management, sales, operations, and digital departments.

• Leadership of multidisciplinary teams and management of external partners (agencies, service providers, networks).

Marketing: strategic plan, monitoring food and packaging trends, market and competitor analysis, development of new product and packaging concepts in conjunction with R&D and purchasing departments, positioning of new products, creation of the annual catalog, support for product launches, e-commerce sales strategy.... Communication: digital (websites and social media), organization and management of trade shows, internal communication, influencer marketing, partnerships. Procurement: sourcing new products and suppliers, development of new co-manufacturing and co-packing product concepts in conjunction with R&D, purchasing, logistics, and finance departments, integration of new products into our ranges.