Freelancer profile translated to English.

Description

Passionate about process digitalization, I enjoy leveraging my functional skills in marketing and sales to support digital projects, placing business objectives at the heart of IT strategies.

I am accustomed to managing internal teams and service providers, but I can also work independently on scopes requiring specific expertise, particularly in sales process digitalization or project orchestration as a PMO.

I thrive on challenges and continuous growth in each of my assignments. This mindset allows me to be versatile and autonomous in my interventions, regardless of the industry sector :)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

Studi (Galileo Global Education)
Head of CRM & AI
EDUCATION AND E-LEARNING
January 2026 - Today (5 months)
Montpellier, France
Lead of 2 verticals:

1) Automation:
- Optimization of core prospect journeys
- Interaction flow modeling strategy to feed the sales force
- Definition of interaction scoring
- Construction of an end-to-end customer lifecycle vision

2) Commercial Animation:
- Commercial animation plan
- Creative elements redesign strategy for performance optimization
- Definition of CRM x Sales governance

Global:
- Construction of a unified analytics vision for the verticals
- GDPR compliance project
- Reduction of technical debt
- Data enrichment through AI
- Segmentation rework
- Upsell/cross-sell animation strategy by repatriating learner data --> shift from a PRM strategy to a CRM vision
- Construction of a unified data marketing vision
CRM management Salesforce artificial intelligence Salesforce Marketing Cloud
Virbac
Product Manager CRM
PHARMACEUTICALS INDUSTRY
April 2025 - November 2025 (7 months)
Paris, France
#product management #CRM #CDP #Salesforce #data governance #marketing automation #snowflake

• Deployment of the marketing automation core model in European, US, Japanese, LATAM subsidiaries and training on best practices
• Group marketing automation strategy and data marketing: design of core model journeys, prioritization of journey deployment by value generation, optimization of existing journeys, design of ad-hoc journeys upon brief
• Technical and functional scoping of a dual CDP POC: Salesforce Datacloud + another provider
• Gap analysis of the current data architecture vs Snowflake to achieve the business objectives set by the group
Salesforce marketing automation Product management Digital marketing consultant Customer journey map
La Française des jeux - Loterie
Delivery Manager Data Marketing
ENTERTAINMENT AND LEISURE
September 2024 - Today (1 year and 9 months)
Paris, France
- Project lead for the integration of PEGA Customer Decision Hub into the Loterie martech stack
- Scoping and monitoring of marketing message personalization use cases and data-driven topics
- Budget monitoring
- Coordination of delivery teams
- Reporting
- Prioritization and monitoring of the marketing personalization roadmap
Project management Delivery Management CRM Digital marketing data marketing