Freelancer profile translated to English.

Description

From media agency to advertiser, I have always worked for clients in the fashion, beauty, and luxury sectors, and in digital media.

I can support premium brands in their digital transformation and their digital media strategy.

Search, brand content, social media, and data display hold no secrets for me.

My key skills:

DIGITAL MEDIA STRATEGY AND RECOMMENDATION: consulting and supporting brands in their digital media development

DIGITAL TRANSFORMATION: supporting brands in their digital media transformation, evangelizing digital media and its various channels: display, social media, search, data, emailing

DATA STRATEGY: implementing data strategies (1st, 2nd, and 3rd party data) and data optimization

TEAM MANAGEMENT: coordination of up to 15 collaborators with diverse digital and offline media expertise

MASTERY OF DIGITAL TOOLS: social media tools, trafficking tools, digital templates, digital dashboards

START-UP CREATION: defining the business model, artistic creation, website and social media account setup, defining a development strategy, creating sponsored ads on Instagram

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Kering
Senior digital media manager
LUXURY GOODS
February 2014 - September 2019 (5 years and 8 months)
Paris, France
Support the group's brands in their digital marketing development
Create synergies with different departments (ecommerce, social media, etc.) to have global media strategies
digital media management digital marketing strategy Social Media 360° Communication social listening Data
Groupe WPP / MEC agency
Account Manager CHANEL
FASHION AND COSMETICS
November 2010 - February 2014 (3 years and 3 months)
Paris, France
Support the CHANEL house in its digital transformation within the multimedia team
brand content digital media strategy Digital Transformation search display social media trafficking offline media
Publicis Media
Group Manager
FASHION AND COSMETICS
January 2007 - November 2010 (3 years and 10 months)
Paris, France
Support the Richemont group, Estée Lauder, CWF, and brands like Lolita Lempicka, Nespresso, and many others in their digital media strategy
digital media strategy display mobile search trafficking digital transformation