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Olivia F.OF

Olivia F.

International Marketing Communication Director

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Olivia

Marketing and Communication Director with 12 years of recognized experience in the Luxury and Fashion industry, helping the Marketing, Communication, Media and Press strategy of major luxury brands internationally (Europe, Americas, Asia, Emerging Countries) at an omnichannel level (retail, wholesale, digital).

Over the years, I have been able to adapt to very diverse structures and environments (multinationals, start-ups...) to provide effective solutions with a view to profitability and ROI, by boosting the desirability and visibility of brands/houses, each with unique challenges (rejuvenating the image, launching a brand, opening new points of sale, creating a pop up, launching digital, building a community of influencers, organizing fashion shows, a press showroom...)

With a sense of management, priorities, valuing team spirit, very creative, connected, passionate about new technologies and storytelling, but above all ultra dynamic, I will be able to bring something interesting to your teams in a new and challenging context.

My entrepreneurial spirit, my passion for the world of fashion and luxury in general coupled with a strong sense of relationships (and a contagious positivity!) are all qualities that I can bring you beyond my solid experience.

Very enthusiastic about the idea of helping you with your projects and starting a conversation!

2021 here we go!

Olivia

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Lyon (up to 10km), Marseille (up to 10km)

Experience

  • Marc Jacobs
    MARKETING AND COMMUNICATION DIRECTOR EMEA
    FASHION AND COSMETICS
    February 2019 - January 2021 (1 year and 11 months)
    Paris, France
    • Brand building and engagement; 360 Marketing & Communication plan set up (42 whls partners+ retail) for both brands; THE MJ+ Runway, incl. Emerch launch (+30 brand pages/ digital takeovers) and CRM relaunch
    • Series of 10 launch events & animated pop ups to support brand launch and collaborations generating great coverage with influencers, top artists/DJ and celebs: +1000 key people invited / +120M press & social reach
    • Social & Influence; Creation of a strong MJ Community in EU, nurturing strong relationships with 130 top global influencers through special events, dedicated content creation, gifting, securing posts highlighting our collections
    • Digital and Media awareness; 3 Wildposting campaigns (+40M reach), Digital campaign activation with Culture and Pure players (Highsnobiety, Antidote, Matches, Mytheresa), Paid Social (Facebook, IG)
    • Press/PR: reactivating desirability through strong relationships with top titles (+45 editorials) and PFW Showrooms
    Marketing Communication PRESS MEDIA DIGITAL Social networks Negotiation Press relations
  • David Linley (British Royal Family)
    MARKETING AND CREATIVE DIRECTOR
    LUXURY GOODS
    July 2017 - January 2019 (1 year and 6 months)
    Cité de Londres, United Kingdom
    • Retall/Digital Marketing & Creative strategy (Events, Social Media, Emailing, CRM, Direct marketing, POS tools, Lifestyle ad campaign and videos) to elevate brand image and maximize retention & acquisition of UHNWI
    • Client Experience/ VIC Management: nurturing exceptional relations/network with top luxury international clients and royal family friends and relatives. Artist partnerships development
    • Pop up events in key luxury Art fairs (Masterpiece, London Frieze Art, Milan Design Fair, Monaco Yacht Show...)
    • Press, PR, Media (Online+ Print) Great relationships with key publications and editors in design/ art/ architecture
    Marketing Press relations Digital communication
  • ROLAND MOURET
    MARKETING, PRESS AND PR DIRECTOR
    FASHION AND COSMETICS
    January 2017 - June 2017 (6 months)
    Cité de Londres, United Kingdom
    Set up Marketing and Communication strategy (globally, omnichannel) including a dedicated activation to celebrate the 20th year anniversary of the brand (Fashion Show organization in London, Net-a-Porter capsule collection launch, Etat Libre d’Orange new perfume launch, Series of intimate dinners in Paris/NY/Dubai)
    Press relations Marketing Press

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Education

  • Masters Honours in Science of Management, Major Marketing and Sales
    ESC Montpellier
    2008
  • Bachelor Honours of Commerce Diploma
    Haskayne School of Business, University of Calgary, Canada
    2006

Skill set (47)

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