Freelancer profile translated to English.
Back to original languageAbout Olivia
Strategy + Execution + AI
I am a freelance marketing consultant with over 10 years of experience in B2B and B2C, in France and Canada. I work at the intersection of strategy, digital, and artificial intelligence to help companies gain visibility, leads, and operational efficiency.
My approach is both strategic and operational: I don't just deliver a roadmap, I help my clients execute it. Whether it's structuring their social media presence, optimizing their SEO, producing expert content, or integrating AI tools into their processes, I get involved as a true business partner.
Accustomed to high-growth environments (startups, scale-ups, large groups like Cegid or Transdev), I know how to adapt to very different contexts and deliver measurable results.
What I do:
AI Integration & Automation
Deployment of Claude, ChatGPT, and AI tools in companies: audit, training, implementation of automated workflows, AI-assisted content creation.
Social Media & Community
Strategy, editorial line, content creation, and management of social networks (LinkedIn, Instagram, Facebook). Reporting and continuous optimization.
SEO & Specialized Content
SEO audit, content strategy, writing in-depth articles, white papers, and newsletters to establish your expertise and improve your organic search ranking.
Marketing Strategy & Growth
Definition of go-to-market strategy, multichannel campaigns (paid social, email, CRM), acquisition funnel optimization, and KPI management.
Marketing Audit & Consulting
Diagnosis of your digital presence, actionable recommendations, and support in structuring marketing for SMEs and growing startups.
Events & B2B Communication
Organization of professional events, communication plans, press relations, and service provider coordination.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km), Paris (up to 50km)
Experience
- SwiftcareMARKETING & GROWTH DIRECTOR (FREELANCE / STARTUP)TECHSeptember 2024 - March 2026 (1 year and 7 months)Montréal, Canada- Participation in the creation and launch of an application (+700 professionals), in direct liaison with the founders- Definition of the launch strategy and business priorities in a high-growth context- Implementation and optimization of user journeys (acquisition, activation, retention), with an estimated impact of +30% on conversions- Deployment of marketing campaigns (paid social, CRM, content) generating continuous lead growth (+30%)- Monitoring and analysis of performance (CPC, conversion, retention) to optimize results and ROI- Close collaboration with product development to evolve the application according to user needs- Progressive structuring of marketing processes during the scaling phase- Contribution to a key market challenge: the talent shortage in the dental sector
- CegidMarketing Manager - North AmericaSOFTWARE PUBLISHINGAugust 2024 - January 2026 (1 year and 5 months)Montréal, Canada- Partner to sales and product teams within the HR Business Unit (HRIS/Talent solutions) to drive marketing performance- Contribution to the development of the North American market in a structuring and growth context- Management of cross-functional projects involving marketing, sales, product, and partners- Deployment of multichannel campaigns aimed at generating demand and supporting growth- Monitoring and analysis of KPIs (pipeline, leads, engagement) to guide decisions- Contribution to team alignment and stakeholder coordination
- AQCPECommunications OfficerPUBLIC SECTORJune 2024 - August 2024 (2 months)Montreal, QC, Canada- Contribution to the communication strategy during a pivotal period, supporting the team in its promotional initiatives.- Creation and distribution of content for social media and internal communication tools.- Collaboration with teams to optimize communication processes.
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Education
- Master's Degree in Marketing Management - Commercial and Marketing Performance ManagerESGC&F2011Maitrise Directeur Marketing - Manager de la performance commerciale et marketing
- EGC Mediterranean Program – Bachelor's Degree in Business & ManagementKEGDE Business School2010Programme EGC Méditerranée – Baccalauréat Business & Management