Freelancer profile translated to English.
Back to original languageAbout Olivia
Nearly 20 years of experience in business development, strategic marketing, commercial development, and project management.
I support companies in their creation, structuring, or development phases, with both a strategic and operational approach. From defining an offer to marketing it, including implementing tools, processes, and partnerships, I intervene wherever projects need to move forward.
My Background
Nearly 20 years of experience within large groups (Lagardère, TF1) and developing structures.
B2B & B2C business development, commercial structuring, strategic marketing, and project management.
Entrepreneurial experience: creation of a house dedicated to women and perinatal health in Aix-en-Provence.
I intervene in particular on:
Commercial development and partnerships.
Business structuring: CRM, processes, steering tools, and reporting.
Strategic marketing, positioning, brand platforms, and sales support materials.
Project launches: market research, business models, business plans, and operational coordination.
My Strengths
Listening, curiosity, organizational skills, adaptability, and a drive for development.
I can undertake short-term or long-term assignments, in person or remotely.
I look forward to discussing your project!
French
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 20km), Paris (up to 10km)
Experience
- Dalida InstituteHead of B2B & B2C DevelopmentARTS AND CRAFTSSeptember 2025 - Today (11 months)Aix-en-Provence, FranceResponsible for B2B business development, structuring of commercial processes, and candidate recruitment.Commercial Development:- Creation and marketing of B2B offers (training, team building, events).- Prospecting, partnership development, and client support in designing customized projects.Business Structuring:- Design and deployment of the Brevo CRM, commercial processes, and dashboards.- Structuring of the admission process and management of candidate recruitment.Marketing & Outreach:- Definition of commercial materials and sales support tools.- Contribution to the school's positioning and communication strategy.- Increasing visibility with companies and institutions
- Groupe BrousseDeputy DirectorRETAIL (SMALL BUSINESS)May 2023 - August 2025 (2 years and 3 months)Marseille, FranceSupport to the General Management, responsible for a digital project deployment for a subsidiary.E-commerce Project Structuring:- Design of the specifications and management of the tender process.- Partner selection and operational project monitoring until launch.Product Development and Commercial Strategy:- Coordination of product offer creation, provision of necessary resources, and definition of commercial policy.- Development of the digital marketing strategy, with a focus on acquiring customer and prospect data.- Development of an innovative AI solution for this market (monitoring, testing market solutions, integration).Brand Creation:- Development of a new brand, its platform, and definition of communication axes and levers to ensure market differentiation.Manufacturing Space Optimization:- Needs identification, partner selection, quote negotiation, and scheduling for the new manufacturing workshop.
- Maison CovaFounderHEALTH AND WELLNESSOctober 2021 - June 2025 (3 years and 8 months)Aix-en-Provence, FranceCreation of a house dedicated to women and perinatal health:- Health workshops & consultations- Cafe & spaces for families- Concept store featuring brands committed to maternity and children📍Aix-en-Provence & surroundingsOrganization of events & meetups (up to 40 people), creation of an event in collaboration with SÉZANE for Pink October in 2022.Creation of a community around the project (over 1000 Instagram followers in less than a year without any investment).
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Education
- Master, Ecole Supérieure de CommerceIpag Business School2006Master, Ecole Supérieure de Commerce
- Développement psychologique de l'enfantUniversité de Genève2020Développement psychologique de l'enfant