Freelancer profile translated to English.

Description

I support companies in scaling their go-to-market strategy, growth, and operational processes to a scalable level. With over 15 years of experience in international B2B business - including leading roles at Criteo and various digital and SaaS companies - I combine strategic expertise with clear, actionable implementation competence.

My focus is on developing and implementing GTM models, optimizing revenue processes, and introducing AI-powered automations that deliver measurable results. I work closely with management teams, product teams, and sales units to accelerate growth, standardize processes, and align decision-making on a data-driven basis.

Typical projects I support:

Development and implementation of scalable GTM architectures
Internationalization and market entry strategies (EMEA/APAC)
Building forecasting, KPI, and performance frameworks
Introduction of AI workflows and automation pilots
Optimization of funnel, sales, and customer lifecycle processes
Preparation for investor discussions, M&A processes, and due diligence

My goal is to structurally advance companies in a short time:

Clear strategy, clean processes, reliable data basis - and sustainable growth. For projects, I prefer to work in focused sprints, with transparent deliverables and close coordination.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Guided Path Advisors (GPA) Boutique Growth & GTM Advisory
Founder & Principal
CONSULTING AND AUDITS
July 2019 - Today (7 years and 1 month)
Hamburg, Germany
Consulting for startups, scale-ups, and mid-market companies in GTM, Revenue Growth, and Internationalization
Development of AI-powered GTM processes and early versions of the Guided Path Navigator
Support for founders and management teams in market entry, positioning, and partner development
Go-to-Market (GTM) Strategy Growth Strategy AI Consulting Process Automation International Business Development
Guided Path Navigator (GPN) AI-gestützte Go-to-Market-und Growth-Plattform
Founder and Consultant
DIGITAL AND IT
July 2024 - Today (2 years and 1 month)
Hamburg, Germany
Conception and implementation of an agent-based AI platform for the industrialization of market entry and growth processes
Design of modules for Market Discovery, TAM, Competitive Intelligence, Compliance, ROI Modeling, and Lead Hunting
Preparation of pilot projects with B2B companies, including business case, architecture, and implementation plan
AI Consulting Growth Strategy Go-to-Market (GTM) Strategy B2B Marketing Process Automation
Lolly Global Ltd Social Commerce SaaS
Shareholder & Advisor / formerly COO
SOCIAL NETWORKS
October 2023 - Today (2 years and 10 months)
Hamburg, Germany
Business plan model creation
Development of the product roadmap and GTM frameworks for a Brand Relationship platform
Introduction of OKRs and agile processes in the product and commercial teams
Leadership of a cross-functional team (Product, Tech, Commercial) focused on revenue and engagement KPIs
Go-to-Market (GTM) Strategy Process Automation Operations Management Sales Operations Start-up